Alright – so today we’ve got the honor of introducing you to Aaron Thomas. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Aaron thanks for taking the time to share your stories and insights with us today. What’s been the best thing you’ve ever seen (or done yourself) to show a client that you appreciate them?

Our past clients are the lifeblood of our firm – virtually all of our growth over the years has been from our clients word-of-mouth. Between the reviews, past clients recommending us to others in their Facebook groups and social circles… sometimes it feels like our clients are all connected to each other in one way or another. We do a lot of things to try to let our clients know they’re on our mind – holidays gifts are pretty standard for most businesses, but we also reach out to clients on their birthdays as well. We know not everyone can say that they got something from their divorce lawyer on their birthday! But the thing I’m most proud of that we do is simply picking up the phone and calling former clients to see how they’re doing. Once after one such call, I heard through the grapevine that a particular client went to social media and posted about how they were having a horrible day, and of all people their divorce lawyer called to check on them. It was really gratifying to know that it meant something to the client, and from our perspective, it helps us to know that the work we’ve done continues to make a differences in people’s lives, long after the ink on their papers are dry.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

At Aaron Thomas Law, we practice family law, and only family law: Divorce, custody, child support, prenuptial and postnuptial agreements are our main practice areas. We also help clients modify or enforce their agreements as necessary. After years of working for another law firm, ATL opened its doors in 2015.

One thing that sets us apart from other firms is our team approach to cases. Each case in our office has at least 2 attorneys and a paralegal assigned to the case. The number one complaint that clients have about their attorneys is the lack of responsiveness. When a client has a problem, they want to be able to get in touch with someone to address the issue in a timely manner. The challenge for attorneys, of course, is that we have more than one case, so on any given day, we may be in court, in a mediation, on vacation, meeting with other clients, or otherwise busy. By having at least 3 people up to speed on the facts of each case, we can ensure that there’s always someone who can respond to a client’s questions quickly.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

There’s a book that I’ve read multiple times, and I’ve given it away more times than I can count – in fact, there’s a stack of this book in my closet because I always keep multiple copies to hand out to other business owners. The E-Myth Revisited by Michael Gerber. Probably the most important understanding that most business owners need to be successful is knowing the difference between being a tactician (i.e., good at what you do, whether that’s law, baking cupcakes, carpentry, etc.), and being a business owner (being able to develop systems so that you don’t have to play every single role in the business). Every time I read the book I get something additional out of it.

Can you open up about how you funded your business?

I needed no funding for starting my business. I can’t remember where I read it, but somewhere early on I learned that most of the things that young entrepreneurs think they need to start their business are really vanity projects more than they are things that are actually necessary to starting a business. What I truly needed was a laptop, an LLC, and a bank account. In my opinion, far too many business owners waste time on the “fun” parts of starting a business – coming up with a cool name, designing the business cards and website, coming up with a logo, etc. – rather than the work that is actually necessary to be in business: go out and find a client/customer. I had my first client before I had a website, before I had a business card, before I had a logo. I think most businesses could be started for a fraction of the price by identifying what is truly necessary to be paid for your work.

Contact Info:

• Website: www.aaronthomaslaw.com
• Facebook: https://www.facebook.com/profile.php?id=100063680104859
• Linkedin: https://www.linkedin.com/company/18990673
• Youtube: https://www.youtube.com/channel/UCi293c0bKrOKlXNHH92ACFg
• Yelp: https://www.yelp.com/biz/aaron-thomas-law-atlanta
• Other: We specialize in Prenups! Check us out at www.prenups.com