Today we’d like to introduce you to Aaron Miles.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was introduced to the idea of designing my own clothing one day while shopping in an A&P Supermarket with my mother. She was shopping for groceries and then spotted a rack with no name brand sneakers. She grabbed a couple pairs for my brother and I for school. I complained and told her kids would make fun of me if I wore them. She asked what sneakers would I like. I told her the brand that I wanted and her response after asking me did I know the price of what I was asking for was, if I wanted to wear clothing with a brand name on them, make them myself and put my own name on it. That was the beginning. How I got to where I am today is the result of genius level creativity paired with a naive level of trust and novice level business knowledge.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth road? Not in the least. Some of the struggles along the way was attracting the attention of greedy business sharks, being exploited and finally having my company, brand, and trademark stolen from me
As you know, we’re big fans of Sir Benni Miles New York LLC. For our readers who might not be as familiar what can you tell them about the brand?
I passionately create Street art through fashion. My medium is textiles of all sorts. Taking inspiration from both classical tradition and future innovations. My style is embellishment of cut and sew with an Urban influence. And my technique is thinking out of the box .
I specialize in fashion and art.
I’m known globally for my work and the global branding of Sir Benni Miles New York. This a men’s designer clothing brand.
Unique Selling Proposition (USP):**
– **Cultural Alchemy:** Designs inspired by NYC’s immigrant neighborhoods, punk subcultures, and global textile traditions.
– **Radical Sustainability:** 100% of collections use upcycled or organic materials; zero-waste production practices.
– **Narrative-Driven Design:** Each piece includes a QR code linking to the story of its materials, makers, and cultural inspiration.
I am most proud about my brands global sustainability despite the difficult journey experienced by both my brand and I.
I want the people to know I’ve started a new journey to participate in the Andam Fashion Awards Contest in Paris.in hopes of winning the prize and re-launching my brand.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Ms. Pamela, she was my first mentor in pattern making, sewing, and sewing room techniques., My nan Nate from Chicago. He was like my first major investor and sponsor. Giving me a McDonald’s bag filled with $50000 one day. Patrick Ying my first major partner. Steve Tankleff, my first collaborator and running mate. There are also other people I will mention who greatly contributed to my thorough understanding of contracts, confidentiality, trust and respect.. March Echo, for pirating my brand in Europe, Japan and Canada.
Contact Info:
- Website: www.sirbennimilesnewyork.vom
- Instagram: www.instagram.com/therealsirbennimoles

Image Credits
Sir Benni Miles New York

