Alright – so today we’ve got the honor of introducing you to Aaron Cooper. We think you’ll enjoy our conversation, we’ve shared it below.

Aaron, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Covid had a remarkable way of emphasizing the significance of human interaction. For millennia, wine has consistently fostered a sense of unity among people. We’ve all been guilty of making plans to meet up, only for them to fall through. Amidst the pandemic, as I began to take my interest in wine seriously, I found myself yearning to reconnect with many people. One day, a simple idea struck me: let’s gather for a single night to explore wines, savor delectable food, and embrace community. In the summer of 2022, TOAE began to take shape. It all started as a mere concept, with a dinner party of 26 people, and has since grown into massive engagements/dinners with over 50 people regularly. My intention was to create an environment that engages people, making them feel valued and appreciated. TOAE is a mission that has never been about me personally. It’s an idea born from the concept of community, conveyed through the medium of wine. If even a single person develops an interest in wine or feels the energy that TOAE brings, I’ll know that I’ve successfully achieved my initial objective.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

With my background in technology, I am accustomed to analyzing intricate details, which has honed my ability to delve deeply into things. Wine is something that I fell in love with about 8 years ago. It captivated my attention due to its remarkable transformation from a simple cluster of grapes into something truly magical. Notably, even two producers using the same cluster of grapes can yield distinct products, reflecting their unique interpretations of what constitutes a successful wine. There are even certain wines, which can maintain their quality for over three decades.

While wine may sometimes be perceived as pretentious, I have consistently endeavored to dispel this notion, demonstrating that it is an accessible and enjoyable beverage for all. Atlanta, a city of rapid growth, boasts a diverse population, cultures, backgrounds, and experiences. Wine possesses the extraordinary ability to unite individuals from all walks of life. As an individual who does not hold any professional affiliations with the wine industry, as a sommelier, or as a promoter, I simply share a passion for exceptional wine, delectable cuisine, and the vibrant community that can be fostered through these key elements. TOAE is about creating an inclusive and welcoming environment for individuals interested in exploring the world of wine. Whether it is a modest social gathering or an upscale dinner featuring rare wines, champagne, caviar, and exquisite dishes, TOAE strives to provide an unforgettable experience. As we approach 2025, I plan to expand the experience to a broader audience. Meticulous planning and precision goes into creating a TOAE experience. However the mission remains the same: Community via the medium called wine.

Any insights you can share with us about how you built up your social media presence?

A phrase from the movie “Field of Dreams” aptly encapsulates the concept: “If you build it, they will come.” My social media page, TOAE, was born out of my profound passion for wine and champagne. As my journey in the world of exceptional wines unfolded, I found myself regularly sharing the bottles I savored and enjoyed throughout the year. This platform serves as an enjoyable means of introducing diverse wine producers and potentially guiding individuals in their quest for recommendations. These initial steps have not only fostered meaningful relationships and presented me with unique opportunities but have also created unforgettable memories that have profoundly transformed my life.

My advice to aspiring creators is to remain steadfast in their purpose. TOAE, initially conceived as a simple endeavor, has grown into a thriving community and following due to my unwavering passion and focus on fermented grapes, specifically wine. If someone had predicted the trajectory of this idea years ago, I would have dismissed it as mere fantasy. However, a steadfast vision, unwavering belief in one’s purpose, and a strong faith in the power of manifestation are essential components of success.

For you, what’s the most rewarding aspect of being a creative?

Having the ability to create something that leaves a memorable impact on people. I adhere to a guiding principle: “Was the experience so extraordinary that it lingered in my mind the following morning?” With every TOAE engagement, I endeavor to create an environment that prompts individuals to eagerly anticipate the next opportunity. TOAE enables me to fulfill a long-held aspiration and experience something truly remarkable. As I embark on my fourth year of this journey, I am filled with excitement for exploring numerous wine-centric experiences that are on the mind. Being in the position/opportunity bestowed upon me, allows a shy kid who still plays with Legos to dream about how to make the impossible a reality.

Contact Info:

• Website: https://www.4toae.com
• Instagram: trickingoffainteasy.com

Image Credits

TOAE