We recently connected with Aaliyah Mcperison and have shared our conversation below.
Hi Aaliyah, thanks for joining us today. How did you come up with the idea for your business?
I officially came up with the idea of Trill Gloss back in 2020 because I’ve always been a lip gloss fanatic. Ever since a little girl I always wanted to do something with lipgloss. Anywhere I went I always made sure I brought my lipgloss! Since I would literally buy gloss from the stores every-time and just felt like it was a waste. plus I knew the glosses weren’t vegan or cruelty free. So I decided from then instead of buying lip gloss elsewhere, I’m gonna start my own lipgloss brand where the glosses are vegan and cruelty-free but yet still have that glossy and shine affect. I just felt like I was different so used Trill as my @ name on social media.Trill means real and raw and I always felt I was that. So I was like I’m gonna name my gloss Trill gloss! And that’s how I came up with the name. I felt like since there wasn’t any vegan gloss out there like that I figured I’ll make a change in the lip gloss business. I wanted my gloss to be vegan but be of good quality.
Aaliyah, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Aaliyah I’m an entrepreneur who is currently in college for Bachelor’s of science in Business Management of marketing and sells. I own a lip gloss business called Trill Gloss that sells vegan and cruelty-free gloss. I got into this industry by taking the risk of making something out of nothing that I’ve always loved. Back in 2020 I decided to start my lip gloss brand, Trill gloss because I got tired of spending money on lipgloss that were not of good quality plus not made with the best products for lips. I just always felt like I was different so I use to use Trill as my @ name on social media. If you don’t know Trill means True, real, authentic and I always felt I was that. So I was like I’m gonna name my gloss Trill gloss! And that’s how I came up with the name. I decided to provide not only good quality lipgloss but vegan and cruelty free gloss that is glossy, shiny and moisturizing, hypoallergenic, for all skin types and shades. Not only did I want to make a lipgloss brand but a safe space for the beautiful women out there. When you wear Trill gloss you suppose to feel pretty and confident! What sets me apart from other brands is the heart, quality and style of my brand. I always felt different and in my own lane so I’m happy that I created my lip gloss brand in its own lane. Owning a business is never easy but the support outweighs the bad. Starting this business has taught me discipline, patience, and determination. I want everyone reading this to know that this is just the beginning for Trill gloss and to never give up on the things you love!
We’d love to hear the story of how you built up your social media audience?
I built my brand audience on social media by one being consistent. Being and remaining consistent is exceptionally important in business and social media presence. In order to grow my social media presence I started to show love to the girls that were following my brand every Friday which was called Baddie Fridays. I seen other business that would do it and decided to try it and it honestly helped grow my followers and clientele. I even post motivational quotes Monday- Friday since quotes are very popular on social media. Posting quotes has also helped grown the brand social media presence because people repost the quotes and it has our IG name on it so it’s easy for others to find where the quote came from. The advice I would give to other business owners is to find your target market and come up with different ideas and creative marketing strategies to gravitate more customers to brand. Being creative, different, and needed is what will help build social media presence.
Can you open up about how you funded your business?
Before I started my lipgloss business I had a good amount of savings and a set budget plan. I feel starting off of a saving or set budget is good way to start especially if you’re student starting a business. Budgeting also helps a lot because it helps you prevent overspending and avoiding things you don’t necessarily need. I also looked up the costs of what it will be start a lip gloss business just to see this much it may costs to start it. This will help you determine your budget limits as well. Plus I didn’t even spend near or over my budget. When you run a business budgeting is your best friend because it keeps you within your limits.
Contact Info:
- Website: http://trillglossshop.bigcartel.com/
- Instagram: https://www.instagram.com/trillgloss/
- Facebook: https://m.facebook.com/Trill-Gloss-108406044392890/?ref=bookmarks
- Linkedin: https://www.linkedin.com/in/aaliyah-mcperison-10688421a