Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Mikaela Bagley

I love snail mail. I feel it is a forgotten art in our modern world. Sending notes to clients to thank them for their commitment to saving lives by valuing teaching water skills and water safety is crucial. Whether it’s sending a life saver in the mail or sendings stickers, a written note I feel as a consumer has always gone a long way, so I make sure to do this for families/clients. Read more>>

Nakhema Spicer

Some great things I’ve done for my customers would probably be providing discounts and giveaways. Also all my packaging comes with a custom sticker and a custom 10% discount code. This is how I show my appreciation to my customers by giving them something in return for supporting me. It’s a great thing because it shows my customers that I acknowledge their support, and it makes them feel important. Read more>>

Javier Cortes

Customer service a key component of my business. Because I don’t have a high volume of sales and I am servicing a small niche of the bonsai industry, I must meet and exceed expectations to succeed. I strive for high quality, personalized customer service. Oftentimes my customers are other bonsai artists, so they are extremely knowledgeable. Read more>>

Bryanna Cavazos

I really try to make sure that when I am doing an initial wellness consult the person gets an individualized protocol. If they are having serious issues that I’ve never dealt with I make sure I get someone from my team who has experience in this area to do the consult with me. After that and they order what they need I check up on them and send them continuous education till they receive their products. Read more>>

Rebecca Putter

I am a big fan of the handwritten thank you note. I think writing letters and expressing gratitude in written form is a lost art. Whenever I get a referral (which my business relies on), I make sure to send a personalized note thanking the referral client for sharing my information with a prospective family. Read more>>

Sarah Tankiewicz, RN

At Plush Laser, the heart of our business is each and every one of our guests. Our mission is to cultivate genuine + authentic connection, delivering our guests with an experience that makes them feel as seen, valued, and loved as they are. Read more>>

Jennifer Osborne

I was really excited to have a customer recommend my business for an event at her workplace which would result in my company fulfilling a large order. This was a great way to showcase not only my candles, but getting my business out there to a larger audience. The organization decided to use my company and after preparing the large order, delivering the candles to the event, and seeing the satisfaction of the organization on my presentation I was ecstatic. Read more>>

Mary Marroquin

My focus is on my client. I want them to look and feel beautiful. I want them to have an amazing experience – that is my goal. I really work to get to know my clients. If they are going through a tough time, I try to find something to help brighten up their day. Read more>>

Chasline Fontenot

One of the things I love to do with all my customers is to write them each handwritten thank you notes to show my appreciation. I carefully package each of my customers’ purchases with so much love. As a small business owner, every purchase means so much to me that I try my best to express that in the very small details of my packaging and take my time in presentation as I don’t want to ever take any of my customers for granted or make them feel that way. Read more>>

Chantica Jones

I pay attention to my clients. For example I have a client that goes to starbucks every morning. When i do my customer appreciations. I will purchase a gift card to starbucks, a thank you card and put some candy in a gift bag to let her know that i appreciate her. It’s just the little things that can make someone’s day! Read more>>