Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Marisa Diaz Arce

Dándole Tech was founded and built for the communities that are always being left out of the conversation. Our very first recipients were students who didn’t have access to a device during the pandemic. We’re talking about kids who were trying to log into school on a parent’s phone or having to share one device between multiple siblings, if they even had one at all. Read more>>

Aiden Silvers

In my experience, the most powerful way to show appreciation to a client isn’t with gifts or flashy gestures, it’s by overdelivering on what you promised and exceeding their expectations with real, tangible results. That’s especially true in the marketing space, where the unfortunate norm is agencies promising the world and delivering very little in return. It’s a crowded industry where trust is easily broken, and results speak louder than anything else. Read more>>

Kristi Mefford

One of the most meaningful ways I’ve ever shown appreciation to a client didn’t involve a fancy gift or grand gesture. It was simple. Intentional. And full of love.
A longtime client of mine had recently undergone surgery. Her recovery wasn’t going the way she hoped, and she didn’t have the means to book her usual appointment. But more than that—she missed the way being in the salon made her feel: whole, cared for, seen. Read more>>

Bill Frey

Many business see customers as transactions. That is not what Illuminating Design stands for. We believe in finding the “why.” Why did we get into business in the first place. This was for the simple reason to bring people together in our way. Our way is with lighting and creating an amazing atmosphere for people to gather. When we find customers who share in our vision the entire process is enjoyable. The best way we have found to ensure our customers know we appreciate them is to take pride in our work and be proactive in handling their needs. This focus allows for a relationship and not simply a transaction. We love working for people and not order forms. Read more>>

Tracy Nguyen

Customer Success Story –
When Maya first came across my pink booth at a local market, she stopped in front of it but
didn’t step inside. Instead, she stood there, her face marked by a mix of confusion and concern.
Sensing her hesitation, I spoke up and asked what had drawn her to my booth.
Her expression shifted, and she stuttered, “Oh, I’ve never seen this kind of art before. Your art. Read more>>