Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Theo Johnson

So, last year, I had the incredible opportunity to host my own Gym Rep Off competition under my brand, GetYahGreatness. The event was called “Come GetYahGreatness,” and we held it at a local Gold’s Gym in Maryland. Here’s a quick backstory: years ago, I was training for a well-known Rep Off competition, but every time it came around, something would come up, and I couldn’t attend. The General Manager at Gold’s Gym followed my social media and saw me training for it. Read more>>

Jamie Deehan

One of the best ways I show my clients how much I appreciate them is through my lashiversary gifts—a little tradition I started to celebrate and thank my loyal clients for their continued support. Every year on their lashiversary (the anniversary of their first appointment with me), I put together a thoughtful beauty kit full of luxe products just for them. It’s my way of saying, “Thank you for trusting me, for sticking with me, and for allowing me to be part of your beauty routine.” Read more>>

Lori Britton

My clients are very special to me and over the years, I have developed great relationships with them as if they are family. I feel it is important to make each one feel appreciated and special, remembering their names and details about their loved ones and their lives. Read more>>