Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Christina Hakala

One of the best ways I’ve shown appreciation to my clients is by truly making them feel seen—not just as buyers or sellers, but as real people with stories, dreams, and goals. I love surprising them with thoughtful gestures, like dropping off a birthday gift or sending a quick message on a holiday to let them know I’m thinking of them. But it goes deeper than that. Read more>>

Rohit Patke

One cold winter morning when the temperature was below freezing we got a call from one of our clients in New York saying that the thermostat which we installed was not working and the space was so cold that they had to wear jackets indoors. Knowing how uncomfortable that can get, I quickly ran some tests remotely from our platform and found that the installed thermostat wasn’t at fault and was working perfectly fine, and the problem was with the actual AC unit that did the heating. I shared the knowledge with them, but the client wasn’t very convinced. They requested me to visit and take a look. Read more>>

Gina Stayshich

My business is inclusive and eco-friendly. Clients appreciate feeling welcomed in person while vending or through online commerce. I provide a safe environment for LGBTQA+ and BIPOC.
I have 20 years of experience in all aspects of customer service. I try to make everyone comfortable and welcome. Read more>>

Liz Jahl

I believe the best way to show a client that I appreciate them is by going above and beyond with service and really noticing dynamics. As a wedding photographer, I don’t just show up to take pretty photos—I’m here to truly document my clients’ love, connection, quirks, quiet moments and loud laughter. Every couple is different, and I believe all of my clients’ stories deserve to be told in a way that feels true to them. Read more>>

Kindra Keitel

I think what’s worked well for me is that every time I’m talking to a customer, either one-on-one or via social media, blog or email, I think of them as a friend. I ask myself: How would I treat or talk to my bestie? How would I want anyone else to treat or talk to her? And when I’m packaging orders, I consider it wrapping a gift for a friend. I want the customer to feel loved, like I’m making this just for them – because I am! I’ve received so much wonderful feedback about the way I package things. Read more>>

Rose Avera

Craig and I started to write “lid love” on top of every one of our drinks when we opened back in 2018. It’s a positive and uplifting message that makes people smile. Our employees have really taken this to a whole new level and the response from customers is amazing. Read more>>

Angela Apodaca

When I can give back to the community and my clients, I always try to! I have had clients supporting me since hairstyling school almost 10 years ago, and one day I wondered to myself ‘how can I show my appreciation back to clients?’ Read more>>