Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Alessia Benavides

I always ask my customers what kind of pastry/desserts they would like to learn, I always listen to them because without them I wouldn’t have the business that I have. I am so grateful for my customers and when I see repeated customers, I always try to compensate them with discounts or free chocolates. Read more>>

Kayla Dixon

I love my clients. I have special relationship with them all. I remember allergies without looking at notes I give discounts for their birthdays. I do raffles and free services randomly to show my regulars they are appreciated. Sometimes I even give them free upgrades!! One of my favorite clients we click and talk so much we relate on so many levels. She had a miscarriage and I sent her a eddible arrangement. I love to do things for my clients and show them that I care even beyond my business Read more>>

Anna Markiewicz

To demonstrate appreciation for my customers, I prioritize establishing a strong foundation of trust and understanding. In my role as a wedding and portrait photographer, I recognize the significance of instilling confidence in clients, particularly those experiencing the intricacies of their special day for the first time. To achieve this, I implement a comprehensive approach focused on transparent communication and meticulous planning. Read more>>

Heather Haubenschild

As a nonprofit expressing, our gratitude is everything. The families we serve need to feel that their children are safe with us. Our volunteers need to know that their efforts are appreciated. We encourage our site directors to provide thank you notes so families can thank the volunteers who are paired individually with their children. Night Lights corporate sends thank you cards frequently to our site directors. Our social media is often about thanking are nurses and volunteers for all of their hard work. Read more>>

Melissa Taylor

Showing appreciation is a vital aspect of growing your business. I have found that when we express our gratitude again and again in different ways it extends the reach via referrals and increases the lifetime value of clients. They become ‘fans’ and your mini-marketing team :) It can be as simple as regularly sent postcards and notes in the mail. We throw a VIP client party every year and give gifts with THEIR name (not ours or our logo) on them. Read more>>

Federica Beni

I am probably a pretty unusual business woman but the type of clientele I work with (all overseas) and the importance that an event planning project has got in my clients lives, made me decide to make myself available for my clients any time they want, 7 days on 7, not respecting the usual “9 to 5” office times. I always answer quick messages early morning as I wake up, and I answer emails up to very late at night because the difference in timing forces me not to waste time, especially when important decisions must be made very quickly. Read more>>

Courtney Courtney

I love my customers! Without them I would not be able to do what I do. It is because of my customers that I am able to stay home with my little ones, make my own schedule to accommodate my family and help bring in additional income. I strive to always go above and beyond for my customers. I also try to make sure I treat all of my customers the same. Whether they are a regular customer, a corporate customer, a customer placing a huge order for an event, or someone trying my products for the first time. My goal is that people who place an order with me walk away saying “it was such a great experience and Courtney went above and beyond!” Read more>>

Kristina Pearson

If you truly think about it, all industries and jobs are related around customer service. Whether you are on the manufacturing line, working in quality control, or serving people directly. As an instructor and photographer, customer service is a part of my daily routine. I try to deliver service through big and little ‘wows’. Now there are contractual agreements between a photographer and a client to ensure both parties are protected. Sometimes using those contracts, the relationship can seem cold. While I don’t like to give away surprises, I do like to “wow” my wedding clients by providing them with a photo book of their special day on their first anniversary. Read more>>

Samar Johnson

I love businesses that treat you as if you are a partner/collaborator. I worked for the marketing branders, Bold Women Brands, and not only have they been uplifting, but they have used their platform to elevate my work in various ways. There are many traditional ways businesses show their gratitude, but I find this to be unique and one of the most beautiful ways I have felt supported by another business. Read more>>

Megan Williams

This question is a bit difficult, since I do not own a typical brick and mortar store. It’s even more critical to find ways to connect with customers since there’s no “face time” involved. Most folks, when they want to purchase from me, will message me on Instagram with either questions about availability of a certain item, or asking about my Etsy shop. This is my time to shine! Read more>>

Joseph Hammer

I write every client that goes on a trip with me a hand written thank you note to let them know how much I appreciate their business. Read more>>

Julissa Duchatellier

When I get a new customer, I tend to send them free gifts or items at discounted prices! Read more>>