Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Louise Brazitis

Proactive and timely communication is key for clients to feel appreciated and develop a sense of trust. This concept is something I learned early in my career working in wealth management and managing clients’ investment portfolios, and now as a real estate agent, I am very thoughtful and proactive on this front. Being available to answer questions or seek out answers is pivotal in real estate, and I pride myself on being knowledgable myself to empower my clients to make the best decision possible given the information available. Before transitioning to real estate, I worked in private wealth management and was very involved in the movement of money, client requests, investment trades, charitable gifts of stock, and quarterly tax payments. Read more>>

Kelly Sollinger

An elderly gentleman reached out to me about his home in Loganville Georgia that he was in need of selling quickly. The house was chocked full of trash and was a borderline hoarder house. I knew this wouldn’t be your average home to flip and was excited about the challenge but what I was even more excited about was helping this elderly man move to North Carolina so he could have fresh start. The state of the home and what he was living in was no place for anyone and it tugged on my heart strings so much that my team and I ended up getting all the boxes and packing material needed to help him on his journey, found a reputable moving company and ensured that he was taken care of fully. Read more>>

Rebecca Martin

At YogaSix Long Beach & Cypress we focus on creating community within our four walls. We see long term friendships developed and overall support for one another. We had a member who had recently lost a very dear friend. She always comes to the same class each week and the other members in the class put together a little gift for her to make sure she knew she was loved and had support during the challenging time of grief. This is pure magic. Read more>>

Bernice Isley

I typically bring some type of gift to my newborn session clients. I have been a new mom 3 times so I know how helpful little things can be. Typically it’s a gift card for dinner because we all know it’s impossible for a new mother to be able to provide a meal for her family. Even better, if they have a meal train, I sign up to bring a meal! Clients always love that, it’s such a huge help to them even though it’s something so simple. Read more>>

Shay-Lynn West

I always try to make my clients feel appreciated because without them I wouldn’t be able to pursue this career. I do this by sending my clients any photos I edit for business on top of the 5 edited photos included in my prices or offering help when there is an issue with payment. For example; one of my last clients hadn’t paid the balance after their photoshoot and expressed that they were having money troubles. I asked them what they needed and all they asked was to wait 2 weeks to pay me. I was absolutely fine with this and held their photos for two weeks and everything worked out fine in the end. Read more>>

Colleen Biggs

Indeed, I understand the profound impact of showing appreciation and nurturing connections. In my journey of empowering female entrepreneurs, I exemplify how genuine care and appreciation create a strong foundation for lasting relationships. I firmly believe that a simple “thank you” can go a long way in building trust and fostering loyalty. By acknowledging the value that others bring to the table and consistently expressing gratitude, I not only strengthen my network but also inspire a ripple effect of kindness and collaboration among those I touch. It’s a testament to my belief that true empowerment begins with genuine human connections. Read more>>

Nicole Redd-McIntosh

When I get to be apart of a couple’s wedding day, it is always a joy and honor that they chose me! So when their one year anniversary comes around I bake them a fresh mini cake to celebrate with and a way for me to say thank you! Most couples do not get an first anniversary cake OR they eat year old freezer cake which is a no-no so I love to gift my couples a cake to celebrate! Read more>>

Alysha Diaz

I would show customers I appreciated them by doing giveaways. I had a lot of sales for my bonnets and I called them bow-nets because of the style. I wanted to let my customers know that my business isn’t just a business and wanting money from it. I actually value people that supported me & my vision. it was right to give back. Read more>>

Ebony Semien

Providing outstanding customer service is one of the fundamental roles in running a successful business, if not the biggest one. Providing exceptional service will set your business apart from your competitors, build loyalty and increase sales. I don’t have one example I can think of that was the best thing I’ve ever witnessed or done for a customer but several that have led me down a path of building long lasting customer relationships. I attempt to connect with each customer interaction I have whether it’s face to face, via phone, email or in my DM’s. Read more>>

Mackenzie Taleno

I have the unique opportunity to work in many different fields, one of them being wedding planning! One of my favorite things to do for couples getting married, is to take whatever money they spent on their deposit, and find little ways throughout the process to treat them, and make them feel excited about the wedding! Whether that is sending flowers upon booking, booking a masseuse to come to the hotel morning-of, or leaving an Erewhon gift basket in their getting ready room. It’s one of my favorite aspects of my job, incorporating “unreasonable hospitality” wherever I can! Pouring into clients is something I can do as a creative small business owner that really stands out to them and makes the experience even more memorable than hiring some big agency. Read more>>

Margie Figueroa

I have an educational services business that provides online learning, tutoring, homeschool help, and parent support to many families. I believe that showing my clients that I appreciate them is essential. Since I provide academic support, it is important to keep in mind that families have many options to choose from in educational services. Standing out and being different from all the other educational services providers gives me an opportunity to not only gain more clients but also retain current clients. Read more>>