Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Patricia Reid

Typically, I provide customized presents to all my clients. Throughout the process, I pay attention to their preferences and characteristics. Recently, I had a client who’s a teacher and goes by the nickname “sunshine,” which is evident from her car tag and email. As part of her closing gift, I gave her a special mug that read “Teachers are important,” personalized with the word “Sunshine.” When I handed it to her during the closing, she became emotional. I think she was touched that I had noticed her nickname and incorporated it into the gift. Read more>>

Yolanda “Poetic Flow” Jackson

I always say that I am a vibe & experience. My clientele doesn’t just get a photo shoot, video or photos from me, I always go above and beyond and give them extra or bonus things (creative photos/videos) from their bookings with me. Poetic Flow Photography & Poetic Flow Productions always make sure that clients feel appreciated, happy and have smiles on their faces and hearts. Clients love that they receive all photos (unedited) and select photos of clients choosing are edited. As a mobile photographer, clients also enjoy the luxury and comfort of not having to leave their homes for photos. During event photography, clients are always thrilled that photos are uploaded to social media within a 12-24 hour time frame. Read more>>

Rosanna Barr

My first love as a Photographer is to create beautiful meaningful memories for my clients, I create images for this newborns and transcend these images into a creative story or memorable scene that is near and dear to my clients. I show my clients in so many ways that I appreciate them by creating a beautiful video as an extra they can send to their family members or if a client has. lost al over one I will. include a special album or book at no extra to the client to commemorate this persons life. showing up for a client and being their in the happy times and also in the more vulnerable times, brings you into their circle and the relationship deepens into more then just photography. Read more>>

Latasha McCorry

With my business I deal with a wide range of clients. The ones that stick out to me the most are the clients that are in prison and they have their spouses to conduct their trucking businesses on the outside. When I meet some of the wives I make sure to build special relationships with them (I do with all my clients) but in this case I know the wives are doing their best to follow the leads of their husbands so I extend an extra level of care in assisting with making sure they have all of the necessary resources to run their businesses properly. It’s funny because alot of them will include me on their weekly calls with their spouse and I have to ensure him that his wife is doing a great job on the outside and not be so hard on her. Read more>>