Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.
Mia Lorick
The legal profession is a client services profession. Without our amazing clients, we are nothing. In providing exceptional service, lawyers have to be on their A game. Whether that means, producing flawless work product, knowing the latest case law, or out strategizing the opponent, lawyers only have an edge if we compete to be the best. With that, however, comes the need to involve our clients which also has the benefit of showing our clients we appreciate them. I do this by valuing our clients’ input. Too often lawyers treat their clients as if they are a law student who doesn’t know much about the law and therefore can’t offer anything. That is the wrong approach. Read more>>
Renea Ash
What have I done to show a client that I appreciate them? I had a client who wanted portraits to display on her walls that matched the décor of the home. She knew what she didn’t want but was not aware of other material options until she saw an acrylic photo. An acrylic photo is a print covered with acrylic. It is a contemporary look unlike the traditional canvas print most of my clients are familiar with. Her first order was two wall-sized acrylic prints. To my surprise, upon delivery of that order, she and her husband decided to make a second order. Read more>>
Mobina Zendeh Del
I always try to write a hand written note to our clients who have been loyal to us. I think it’s important for people to know that a business relationship is both ways and that we truly appreciate the trust they put in us. At the end, I always ensure people are pleased with the result they got, even if it’s not what they envisioned. I think that is evident in our online reviews and ratings, which make me so proud. Read more>>
Charley Van Amburg
An amazing customer service experience is one of the highest priorities in my business. As a wedding photographer, word of mouth and referrals are vital for a long lasting business. For me, I infuse exceptional customer service in all aspects of my client experience. I start off by always being super responsive. There is nothing more frustrating then trying to connect with a professional who takes a long time to respond or is hard to get ahold of. My client deserve to feel like they are my top priority always and I always have time to talk them! Read more>>
Denise Meridith
The simplest and seemingly most impactful is to send a thank you card> I use both electronic and hard copy ones. The electronic ones are usually humorous, personalized and made to fit the occasion (e.g., thank you, birthday). The hard copy ones should include a handwritten, relevant and sincere statement (e.g., note the specific thing the person did for you and wy it is important). So few people do this anymore, it makes an instant and favorable impression. Read more>>
Dyan McNeely
As everyone knows now, we are in the middle of a global pandemic. With this pandemic, families have had to endure lost wages due to unemployment, students have had to miss school or go online, and families have lost loved ones. In 2020, I watched as my children missed school from March until May due to the new Covid pandemic. At the start of the new year, schools decided to start online. Read more>>