Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Madella Stables

Our customers truly are the backbone of our business. Without them, we would not be able to grow and thrive. We like to give back to our customers in multiple ways to show them how much they are appreciated. For instance, we hold a holiday gathering for our clients where we provide refreshments and activities. Clients are each given a personalized gift and our students love engaging with each other in this fun, relaxed atmosphere. Read more>>

Britney Kensmoe

I am a big believer in connecting my clients to their community- and the community to my clients. In order to help my clients better acclimate to their new community, I wrote a book, Inside Holly Springs, that highlights the small businesses in our town. This book helps my clients get to know the owners of the businesses and creates a personal connection with them. I want to help personalize their experiences, so maybe now they grow those connections and can converse with those owners by name! Read more>>

Katie Soyka

As a small business owner in the service industry, it is very important for me to elevate the client experience. When a client books a brand photography session with me, I want them to feel supported and prepared for their session, but also feel special and cared for. I know that it is an investment of trust and time to put themselves (and their business) in front of the camera. Read more>>

Nichole Babiez

I am a person who loves giving gifts as gratitude and to show appreciation. Most times, I will give my wedding couples a pre-wedding package with all the wedding day goodies they might need! Some things like gum, tissues, emergency hair/sewing kits, you name it! Each year I try to be more intentional for each couple, season of marriage, and more. Read more>>

Heather DeVal

All my customers are amazing – but one in particular has gone above and beyond to show her support for me and Sunshine Soul. She found me through social media in July of 2022 and we immediately connected when she tuned into my TikTok LIVE. After her first order, she likes to say she became “hooked” on Sunshine Soul. After our first interaction, she continued to tune in to my TikTok LIVE’s and ordered at least once during them to help me reach my LIVE order goal. Read more>>

Francesca Brendale

Keys Cafe has had the most loyal customers over the past 50 years of being open. We are so grateful to have the best customers who keep coming back week after week. Many times when we have our regulars celebrate their birthdays with us we will treat them to a free slice of cake (an upgrade from the regular free cookie on their birthday!) Read more>>

Stacey Jones

My goal is to give Kpop fans an experience that they will never forget. Kpop fans have parasocial relationships with idols (Kpop stars) and at my events they can meet up with people who have the same interests and form friendships. One experience that I will never forget was when a customer told me she likes to wear BTS themed bracelets during her chemotherapy treatments. After hearing that I gave her seven bracelets that symbolized each member of BTS. She was very happy to receive them and we send each other messages every few months to talk about BTS. Read more>>