Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Naijja Smith

Good customer service will always take your business a long way. In the hair industry I have learned that yes although we are business owners sometimes we are also therapist or even something close to hair doctors. You never know what a client may be going through personally and how by simply doing a great service on them may make them feel better about their personal issues. For example, a client who has medical hair loss issues may really need a wig or hair style that uplifts and gives them confidence. Read more>>

Kit Crase

Every year, Hall’s participates in the Beer Cheese Festival in Winchester, KY as a way to get face-to-face feedback, giveaway product, and give away fun swag to our fans. Each year, we learn valuable information about what our fans love and what could be improved. For example, this year we learned that fans love our recipes and want more from us on social media, so we’ve been making a concerted effort to develop more delicious recipes for the website’s blog and to have a regular presence that responds to fans across social media platforms. Read more>>

Brianna, Ciara and Yvonne

Starting a new business is not an easy feat, especially when you have to build a whole new clientele. So as a way to show our appreciation towards our clients, we always try to give back as much as we can. Whether it be through something as small as hosting multiple giveaways to something like creating a loyalty program for them, we always strive to show our appreciation. Both through actions and words. Read more>>

Chasittie Tanner

I always go over and beyond for my customers without them their would be no Sweets N Things. I’m always grateful for every customer that has supported my business in any way. My customers always tell me eating my treats just makes their day they can taste the love in every bit. So that along makes me proud because I put my heart in my treats. Read more>>

Apocalyps Records

Something I have done to make a customer feel appreciate is add additional items to there packages without them knowing and also giving hand written thank you letters to let the customers know that their support never goes unnoticed also delivering packages personally to the customers so they can have there order the same day they paid for it online Read more>>

Kayla Joseph

The best thing that I have done to show a customer my appreciation, was when a friend of mine booked me for a wedding cake for her brothers wedding. This was my first wedding cake and I knew that things were tight financially for the family so I decided to take the ideas that I was given and gift them a wedding cake and matching cupcakes. When my friend found out she was moved to tears and asked if I was sure, to which I responded with absolutely! Read more>>

Autumn Bell

I believe strongly that if you are a blessing you’ll be blessed in return. I started my business with this in mind so before I did anything I focused on how I could bless and give to those in our community. We created the tag line, “Cakes with purpose “. As we found ways to give our time and resources, we found that our business just took off. And as we helped bring joy through desserts and just being a kind and willing to serve, it became the life and purpose of doing business. We may not change the world but we can change someone’s world for a moment. Read more>>