One of the most important ways to have a large impact in life is by focusing on communities that are ignored and overlooked. These communities are often the ones most in need of help, tools, and services but for a variety of reasons the largest players in most industries chose not to work on serving them. We’ve been so touched by the thousands of members of our community who are working on serving the underserved from tackling food deserts to building empowering solutions for the neurodiverse. Each week, you’ll find us highlighting folks serving underserved communities.

Jen Reise

Minnesota’s cannabis law was specifically designed to prioritize social equity applicants and people of color – communities that were disproportionately harmed by prohibition. But getting a license is just the beginning. These entrepreneurs face additional barriers in accessing capital, navigating complex regulations, and building professional networks. That’s exactly why I created the North Star Accelerator Program. Read more>>

Luana Basso

Yes, my work definitely serves an underserved community. I’ll give you an example. Early on, I spoke with a young woman from a small town who told me she felt invisible. Read more>>

Brett Johnson

Back in my early conversations, I noticed a surprising gap: despite its rich culture and passionate fanbase, Rhode Island did not have a professional soccer franchise. While reviewing World Cup data, we discovered that Providence consistently ranked among the top ten U.S. markets for TV ratings – despite having no team of its own. That insight crystallized the opportunity. Read more>>