Today we’d like to introduce you to Steve Vito

Steve, we appreciate you taking the time to share your story with us today. Where does your story begin?

Sure, I started out in rock bands and when the last big rock project I was in disbanded, I was at a crossroads. I decided, I’m going to write music anyway, whether I try to do something with it or not, so why not try to do something with it. So I made up my mind that I’m going to start writing songs for other people. That led me to pop music. As I started trying to write songs to pitch to artists, I realized that putting my vocal on ever demo was not the best representation of what the song could be. I also realize that producing very sub par productions were also not a good representation of what the song could be. So I continued evolving. I decided to start to work with singers and to learn how to produce music myself. Several years in, I started finding my circle of frequent collaborators. Some of them started working in sync with their music, so I decided to give it a try to. I got my first placement for an LA children’s dental ad where we even got to voice act some of the characters. We beat out a hundred or so submissions. It was fun and exciting seeing someone use our song to video and make money doing it. I was hooked, so I started gravitating a lot of my path to sync. The more I started writing there, the more I started placing and the ball just kept rolling and momentum kept building which led me to today.

We all face challenges, but looking back would you describe it as a relatively smooth road?

I wouldn’t say it’s been particularly smooth. It’s been a feeling out process. A being honest with myself process and trusting my instincts. It’s also not fighting where the path is taking you. For instance, I set out trying to get artists to cut my songs and ended up placing songs for film and tv. That’s all because I didn’t fight the direction my path was growing towards. Success is not a straight line. You have to be in for the long haul, take the punches that come along the way, get back up and keep striving, learning and trying things to find your place.

Appreciate you sharing that. What else should we know about what you do?

So I make music for film and tv with a focus on the advertising market. Some of my notable placements include Xbox, Nike, Wendy’s, Subway, Toyota, etc. I think some of the most valuable pieces of your business in this industry is your reputation. Having all your ducks in a row, being reliable and making great music. Once you have your business stuff in order, the catalog and start building that reputation with the connections you’re making, it all comes to a head.

Contact Info:

• Website: https://www.stevevito.com
• Instagram: https://www.instagram.com/stevevitomusic
• Facebook: https://www.facebook.com/stevevitomusic

Image Credits

Justin Connelly