Today we’d like to introduce you to Rebecca Bahmani

Hi Rebecca, thanks for joining us today. We’d love for you to start by introducing yourself.

My journey began when I realized how challenging it was to dress my kids sustainably as they grew, especially when transitioning clothing between genders. The constant cycle of outgrown clothes inspired me to rethink how parents shop for their children’s wardrobes. That’s how Prelove You was born—a platform designed to promote circular fashion for kids, where families can swap, shop, and upcycle clothing while reducing waste.

I launched the platform just a few months ago, turning the barn on my property into a photo studio to help bring the idea to life. Though the summer was quiet, momentum is building. We now have a small but growing membership, a team of dedicated collaborators, and big plans for the future, from expanding our offerings to remodeling the barn into a warehouse.

The support of our community has been key, and partnerships with nonprofits and local initiatives allow us to make an even greater impact. Every day, I’m driven by the belief that we can dress the future responsibly.

We all face challenges, but looking back would you describe it as a relatively smooth road?

It hasn’t been a completely smooth road, but every challenge has taught me something valuable. One of the biggest hurdles has been educating people about circular fashion and getting them to embrace a new way of shopping. Many parents are used to buying brand-new clothes, so encouraging them to see the value in swapping and upcycling has taken time.

Another struggle has been balancing the financials while scaling. As a startup, managing monthly expenses—like social media, advertising, and operational costs—while keeping membership fees accessible has required careful planning. Growth is steady, but it’s slower than I initially hoped, especially during the quieter summer months when families are less engaged.

Additionally, logistics and shipping posed challenges early on. Deciding how to structure tiers, shipping costs, and ensuring members had a seamless experience took some trial and error. And like any entrepreneur, I’ve had moments of self-doubt—wondering if the vision was too ambitious or if the market was ready for it.

Despite these struggles, the response from families who love the concept and value sustainability keeps me motivated. Every small win, like a new member joining or a positive review, reminds me why I started this journey.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?

At Prelove You, we’re revolutionizing how parents shop for their children through a credit-based circular fashion model. Our platform allows members to send in their kids’ outgrown clothes and accessories, which we grade and convert into credits. These credits can then be used to shop for new-to-you items from our online boutique. It’s a sustainable, cost-effective, and practical way for families to refresh wardrobes without contributing to waste.

What truly sets us apart is this closed-loop system that emphasizes both giving and receiving. Unlike traditional resale platforms, our members participate in a cycle where they declutter responsibly and shop guilt-free—all while contributing to sustainability. Our model creates a seamless experience for families, ensuring that every piece of clothing finds a purpose, whether through reuse or upcycling.

I’m most proud of how our credit-based approach encourages inclusivity and responsibility while removing the guilt of fast fashion. Parents can keep their kids stylish and comfortable, knowing they’re actively supporting a more sustainable future. This innovative model is at the core of our mission to Dress the Future Responsibly.

What sort of changes are you expecting over the next 5-10 years?

Over the next 5-10 years, I see the children’s fashion industry moving significantly toward sustainability and circularity. Parents are becoming increasingly aware of the environmental impact of fast fashion and are seeking smarter, more ethical ways to clothe their kids. As a result, there’s a growing demand for platforms like Prelove You that offer sustainable solutions.

Key Shifts and Trends:

1. Expansion of Circular Fashion Models
More brands and platforms will adopt models like ours, encouraging consumers to swap, resell, or upcycle clothing rather than purchase new. Credit-based systems and memberships will likely become more common as they offer both convenience and value.
2. Increased Focus on Inclusivity
Adaptive and gender-neutral clothing will become a standard offering, reflecting a shift toward meeting the diverse needs of all children and their families.
3. Tech Integration in Fashion
The use of AI and data-driven tools will transform how families shop for pre-loved clothing. Enhanced personalization and virtual styling tools will make secondhand shopping as seamless as buying new.
4. Legislation and Accountability
Governments may start mandating stricter sustainability practices for clothing manufacturers, driving innovation and collaboration between brands and circular fashion platforms.
5. Cultural Shift Toward Sustainable Parenting
Parents will increasingly view sustainable shopping as an essential part of raising eco-conscious kids. This mindset will help normalize secondhand shopping and drive the growth of platforms like Prelove You.

The biggest opportunity for the industry lies in collaboration—connecting families, businesses, and nonprofits to create a circular economy that benefits everyone. I’m excited for Prelove You to be at the forefront of this transformation, making sustainable kids’ fashion the new standard.

Pricing:

• own shipping costs. • Browsing Access: Unlimited browsing of our online boutique. • Credits: Standard credit awards for submitted items based on grading criteria. • Upcycling Support: Send in items to be responsibly upcycled. • Ideal For: Families who want to shop sustainably at a lower commitment level.
• Standard Tier: $65/month • Shipping: Members pay a flat $9.95 per order for shipping. • Browsing Access: Unlimited browsing of our online boutique. • Credits: Enhanced credit awards for submitted items (bonus 10% credits on each submission). • Early Access: Priority access to new inventory drops. • Special Offers: Access to exclusive seasonal promotions and discounts. • Ideal For: Families seeking value, convenience, and sustainable fashion.
• Premium Tier: $95/month • Shipping: Free shipping on all orders. • Browsing Access: Unlimited browsing of our online boutique. • Credits: Premium credit awards for submitted items (bonus 20% credits on each submission). • Early Access: First-in-line access to new inventory drops. • Exclusive Perks: • VIP-only items in the boutique. • Quarterly surprise bundles (e.g., curated accessories or seasonal items). • Dedicated Support: Priority customer support for faster response times. • Ideal For: Families who want an all-inclusive, hassle-free experience with added perks.

Contact Info:

• Website: Https://preloveyou.com
• Instagram: https://www.instagram.com/preloveyoukids
• Facebook: https://www.facebook.com/share/1GussXna9F/?mibextid=LQQJ4d

Image Credits

Headshot – Shane Nelson