Today we’d like to introduce you to Marta Luvian.
Hi Marta , thanks for joining us today. We’d love for you to start by introducing yourself.
After several years in corporate marketing and going up the ladder, I had an experience with a local marketing agency that showed me a different opportunity. While transitioning into a new role as Digital Marketing Manager for a multi-state car chain company, I met with the marketing agency that that company was outsourcing their digital marketing to (until I stepped into that role). I quickly realized that the agency was overcharging for work that was mostly not being completed consistently. Also, when I asked simple questions, they did not know how to answer them.
Shocked and disappointed, I realized this was an opportunity. Soon after, when I was expecting our first child with my husband, I shared the idea with him that instead of going back to work, I would like to start a marketing agency so that I could be a stay at home mother while also supporting small businesses.
Six months after our son was born, Anchor Marketing Co. was officially launched! After cold-calling local businesses, we got our first client signed on. Three years later, our business had grown so much that my husband was able to leave his sales management career in the oil and gas industry to join me full time at Anchor Marketing Co. Another dream come true!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was not easy to get those first clients, but it made the journey all the more full of so many thankful moments. Since having our son, we’ve had two more young children in the past 7 years. Raising three young children while running a growing marketing agency, but it is so worthwhile. We’ve found how to make it work so that our family truly is the first priority.
Appreciate you sharing that. What else should we know about what you do?
Our three main services are website design, Google Ads management, and SEO (search engine optimization). My favorite service is website design (because you’d can’t do quality Google Ads or SEO without a great website).
Our websites are mostly built on WordPress, and we think they stand out because they are custom-built and focused on user experience. Because of our extensive strategic marketing experience, attention to data and design alike, and working with so many businesses, we know how to design for each specific client to reach the goals we desire with their new website.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Entrepreneurship is all about taking risk. I love the quote “If you don’t risk anything, you risk even more” (Erica Jong).
Contact Info:
- Website: https://www.anchormarketingco.com
- Instagram: https://www.instagram.com/anchormarketingco
- Facebook: https://www.facebook.com/anchormarketingco
- LinkedIn: https://www.linkedin.com/in/marta-luvian-mba-a7780342/