Today we’d like to introduce you to Joseph Mcgee

Hi Joseph, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

Reflecting on my story, it’s been a journey of growth and learning, My career began with 20 years of service in the U.S. Army, where I gained firsthand experience with the world beyond my bubble. From there, I decided to pursue my passions by starting a Bitcoin Consulting Company, Sovreign, with my business partner, Daniel Frank.
Transitioning from military service to entrepreneurship wasn’t without its challenges. I initially faced a steep learning curve when navigating the world of business. However, with the support of my co-founder, Daniel, and an incredible team, I embraced those challenges as opportunities to grow. We envisioned Sovreign as more than just a consulting company; we saw it as a movement to empower small business owners, entrepreneurs, and communities to achieve financial sovereignty through Bitcoin.
The Bitcoin space is still evolving, but our approach has always been rooted in education and partnership. Sovreign offers tailored solutions for businesses integrating Bitcoin into their operations, from treasury management to secure storage solutions. It’s a mission-driven endeavor, with humility and collaboration at the core of our company culture.
Since starting Sovreign, we’ve seen remarkable growth. Our team spans multiple countries, bringing a global perspective to our mission. We’ve worked with clients who share our vision for empowering others and have partnered with leading Bitcoin organizations to amplify our impact.
Today, I look back on this journey with immense gratitude. The lessons from my military career and my passion for financial empowerment have shaped Sovreign’s foundation. Looking ahead, I’m excited to continue this mission, helping others navigate the intersection of technology, finance, and sovereignty.
This story isn’t just about me—it’s about the countless people we’ve been able to connect with and support.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

Navigating the evolving landscape of Bitcoin adoption in business has been both challenging and rewarding. Initially, integrating Bitcoin into traditional business models was initially met with skepticism and uncertainty. However, recent developments have significantly influenced this trajectory.

The Financial Accounting Standards Board (FASB) issued Accounting Standards Update 2023-08, which requires entities to measure certain crypto assets at fair value each reporting period, with changes recognized in net income. This shift from the previous model, which treated crypto assets as indefinite-lived intangible assets measured at historical cost less impairment, provides a more accurate reflection of the economic realities of holding crypto assets. This change enhances transparency and reduces complexity, making Bitcoin a more attractive option for businesses.
On the legislative front, Senator Cynthia Lummis introduced the Boosting Innovation, Technology, and Competitiveness through Optimized Investment Nationwide (BITCOIN) Act. This bill proposes establishing a Strategic Bitcoin Reserve to strengthen the U.S. dollar and position the nation as a leader in financial innovation.
The proposal includes acquiring up to one million Bitcoins over five years, with a minimum holding period of 20 years, signaling a significant governmental endorsement of Bitcoin’s potential.
The journey toward Bitcoin adoption has not been without obstacles. Businesses faced regulatory uncertainties, technological integration challenges, and market volatility early on. Educating stakeholders and aligning Bitcoin strategies with existing financial systems required considerable effort. However, these challenges fostered resilience and innovation, leading to more robust and adaptable business models.

While the road to Bitcoin adoption has presented challenges, recent regulatory and legislative developments have paved the way for broader acceptance and integration. These advancements validate early adopters’ efforts and set the stage for a more inclusive and innovative financial future.

Appreciate you sharing that. What else should we know about what you do?

At Sovreign, our mission is clear: we focus on empowering businesses, not just individuals, to adopt Bitcoin as a strategic asset. This distinction is at the core of everything we do. While individual adoption is crucial for the Bitcoin ecosystem, we’ve identified a significant gap in resources tailored to business leaders—CEOs, COOs, CFOs—who need strategic guidance and practical solutions to integrate Bitcoin into their operations effectively.

Education First, Always
Our approach is rooted in education. At Sovreign, we never try to talk anyone into buying Bitcoin. Instead, we educate those already interested in understanding its benefits. Through our webinars, workshops, and personalized consultations, we provide clear and honest information about Bitcoin’s value proposition for businesses.

Our goal is to empower our clients to make informed decisions. We also focus on protecting them from scams by teaching them how to identify risks and safeguard their assets. To ensure every transaction is handled with integrity, we connect our clients with trusted Bitcoin companies, like our outstanding partners at River, who specialize in secure and transparent Bitcoin services.

We don’t sell products—we sell knowledge. By removing any pressure to buy, we create a space where clients feel comfortable and confident. They aren’t treated like they’re being sold a car at a dealership—an experience no one enjoys. Instead, they are educated and treated fairly, building trust in the process.

Business Expertise Backed by Bitcoin Knowledge
What truly sets us apart is the unique blend of expertise within our team. Our consultants aren’t just passionate Bitcoiners—they are seasoned financial and business professionals who know how to engage with decision-makers in the C-suite. They can address concerns with credibility, speaking the language of CEOs, COOs, CFOs, and other leaders. This dual expertise ensures our clients receive both Bitcoin education and actionable strategies tailored to their business goals.

Outstanding Partnerships and Practical Solutions
Through partnerships with leading Bitcoin companies like River, we offer our clients access to cutting-edge tools for treasury management, secure custody, and Bitcoin adoption strategies. These collaborations allow us to provide tailored, best-in-class solutions that align with each business’s needs.

Pioneering a Business-Friendly Bitcoin Environment
We’re proud to be at the forefront of fostering a business-friendly environment for Bitcoin adoption. With regulatory changes like the FASB’s new accounting standards and legislative initiatives such as Senator Lummis’s proposed Bitcoin Act, the landscape is becoming increasingly favorable. Sovreign is uniquely positioned to help businesses navigate this evolving terrain, leveraging our expertise and partnerships to create long-term value.

A Trusted Guide to Financial Sovereignty
Among our proudest achievements is the trust we’ve built with our clients. They know that our focus is solely on their education and success—not on selling a product. This trust allows businesses to explore Bitcoin confidently, knowing they are being guided by a team that prioritizes their needs and interests.

Ultimately, what sets us apart is our commitment to bridging the gap between Bitcoin and business.

Is there anything else you’d like to share with our readers?

Final Thoughts: Building a Future Together
At Sovreign, we believe Bitcoin represents more than just an asset—it’s a movement toward financial sovereignty and innovation. For businesses, it’s an opportunity to rethink how they manage their operations, plan for the future, and connect with a global economy.

Recent data underscores this potential. A recent report revealed that even a modest 3% allocation of Bitcoin alongside 97% cash savings would have increased purchasing power by 7%, while holding cash alone led to a 17% decrease in purchasing power. This stark contrast highlights the potential of Bitcoin as a strategic asset for businesses looking to safeguard and grow their financial resources.

We want readers to know that Bitcoin adoption doesn’t have to be intimidating. Whether you’re exploring it as a strategic reserve asset, a payment solution, or a way to empower underserved communities, the journey begins with education. Our role is to be your trusted guide, offering clarity in an often confusing space and connecting you with the right tools and partners.

Most importantly, we want to thank the businesses and leaders who are open to innovation and who trust us to help them navigate this new frontier. You’re not just building for today—you’re laying the foundation for a more resilient and inclusive financial future.

To our readers: If you’ve ever been curious about Bitcoin but felt overwhelmed or unsure of where to start, reach out to us. We’re here to provide answers, education, and support without the pressure to act. Together, we can explore how Bitcoin can empower your business and help you achieve your goals.

The future of business is bright—and we’re excited to build it with you.

Contact Info:

• Website: https://www.sovreign.io/
• Instagram: https://www.instagram.com/officialsovreign/
• Facebook: https://www.facebook.com/people/Sovreign/61560815120457/
• Twitter: https://x.com/SovreignX
• Youtube: https://www.youtube.com/@BitcoinForBusiness
• Other: https://sovreign.scoreapp.com/

Image Credits

Susan McGee