Today we’d like to introduce you to Jesse Staton

Hi Jesse, thanks for joining us today. We’d love for you to start by introducing yourself.

My journey as a motivated fitness entrepreneur and Founder of Golden Army Fitness L.L.C. began with a desire to make a difference during one of the most challenging times in recent history. In the midst of the 2020 COVID-19 pandemic, overwhelmed by the devastation and loss, my best friend and I took a small but meaningful step to bring people together. We created a free community jogging group, offering not just a physical outlet but also a space for connection and support when people needed it most.

This grassroots initiative became the foundation for my deeper commitment to health, wellness, and community. Witnessing the strength and resilience people showed when they united toward a shared goal inspired me to expand this vision. In the winter of 2022, I launched Golden Army Fitness to embody those values of empowerment, resilience, and unity. The name itself came to me during a transformative moment of personal clarity, symbolizing the power we can create by uplifting others and building strength through collective support.

Today, Golden Army Fitness is more than just a fitness brand. It’s a movement dedicated to helping individuals become their greatest selves—mentally, physically, and emotionally. Rooted in holistic wellness and community-driven practices, it’s a reflection of the lessons I’ve learned through my own journey and the belief that together, we can overcome anything.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

The road to building Golden Army Fitness has been anything but smooth. One of my biggest challenges was figuring out how to amplify the voice of Golden Army Fitness within the holistic wellness space. It wasn’t enough to simply believe in my vision—I had to show others why my skills and services were needed and valuable. Educating the public about what I could provide while positioning Golden Army Fitness as an essential resource for wellness required persistence, creativity, and adaptability.

Another significant obstacle was identifying the skills I needed to grow both personally and professionally to keep the business thriving. Entrepreneurship is a constant learning curve, and I had to quickly assess where I needed to improve. Whether it was mastering new fitness techniques, sharpening my business acumen, or learning effective communication strategies, I faced the challenge of continuous self-education while running a growing business.

Budgeting was another critical hurdle. I had to determine what financial resources were necessary to make the business sustainable and scale it for success. There were unforeseen costs that came with everything from equipment to marketing, and learning how to plan for them was a lesson in resilience and resourcefulness.

Perhaps the biggest challenge was creating a consistent marketing plan. In the early stages, I struggled with adapting to the ever-changing landscape of digital platforms, market demands, and audience preferences. I had to learn how to craft a strategy that would not only promote Golden Army Fitness but also evolve with the unpredictable shifts in the fitness industry. Through trial and error, I was eventually able to put together a plan that aligned with my goals and resonated with my audience.

While the journey has been filled with obstacles, each one has taught me valuable lessons that continue to shape my approach to running Golden Army Fitness. Challenges like these have strengthened my resolve and solidified my commitment to empowering others to achieve their greatest potential.

Appreciate you sharing that. What else should we know about what you do?

I work in the field of holistic health and wellness, specializing in physical fitness, mental health, nutrition, and motivational speaking. My work is multifaceted, but at its core, it’s about empowering individuals to achieve their personal best while fostering a sense of community.

In fitness, I teach in-person and online group workouts, as well as one-on-one specialized training tailored to individual body types and fitness goals. My programs are designed to meet people where they are—whether they’re beginners or advanced athletes. I also offer chair workouts for the elderly, providing accessible fitness options that promote mobility and overall health.

My motivational speaking aligns closely with my mental health work. Through this, I aim to inspire and uplift individuals locally and internationally, addressing a variety of topics that encourage personal growth and resilience. On the nutrition side, I create detailed wellness plans to support my clients in achieving a balanced and sustainable approach to their health.

One aspect of my work that I’m particularly proud of is my ability to serve the community in multiple ways. For example, I use my graphic design skills to create educational materials about health and wellness, helping to make this vital information accessible and engaging. Additionally, I’ve had the privilege of collaborating with incredible organizations and individuals who share a passion for creating positive change.

What sets me apart is my unwavering commitment to giving my best to every person I meet. My “never give up” mindset fuels my approach to challenges and ensures I provide meaningful, personalized support. Above all, I highlight the importance of community—building connections and working together to create a healthier, stronger society. This focus on collective growth, combined with my holistic approach, makes my work stand out in the field of wellness.

If you had to, what characteristic of yours would you give the most credit to?

The qualities I believe have been most important to my success are love, truth, peace, and equality. These values serve as the foundation of everything I do.

Love: fuels my passion for helping others and allows me to connect with people on a deeper level. It drives my commitment to making a positive impact in my community and inspires me to give my all to those I work with.

Truth: keeps me grounded and authentic in my approach. Being honest with myself and others allows me to build trust and meaningful relationships, both personally and professionally.

Peace: is essential for maintaining balance in my life and work. It helps me stay focused, centered, and resilient in the face of challenges, allowing me to approach every situation with clarity and calm.

Equality: is at the heart of my mission. I strive to create inclusive spaces where everyone feels valued and empowered, regardless of their background or circumstances.

Together, these qualities guide my actions and decisions, shaping the way I interact with others and navigate the world. They’re not just ideals—they’re the driving force behind my success and the impact I hope to continue making through Golden Army Fitness.

Contact Info:

• Website: https://linktr.ee/Staton1984
• Instagram: https://www.instagram.com/goldenarmyfitness_j/profilecard/?igsh=Y3QwdmoxZmk2dzRq
• Facebook: https://www.facebook.com/share/1CGys3zSJE/
• Youtube: https://youtube.com/@goldenarmyfitnessj1947?si=0XcqJDVJoWIv0pOI