Today we’d like to introduce you to Frank Herfort

Hi Frank, please kick things off for us with an introduction to yourself and your story.

Until my last days of school time, I had no really idea what to do after that long period of life and what to work. I was interested in too much things, but could not figure out in which direction I should go. Luckily, during an internship in a photo agency, which I had chosen accidentally, I found my path. I really like that lifestyle and attitude of all these creative people. Everyday was different in a way and I felt I could use my ideas and all interests in creating images. I did not even know, that this could be a profession until that moment. I successfully participated in a lot of photo awards and finally studied Visual Art and Photography. During my student time I could work on my own projects and freelanced parallel for a lot of photographer as assistant, where I learned absolutely a lot. It was a really magic job for me. I started working for magazines, newspapers and shot big campaigns for advertising agencies. I specialized in Advertsing, Architecture and Interior photography. Later I added my artistic work to my commercial work. This way I continue until today.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

In general I would say, that I´m a lucky one and I found my “thing” where I feel very comfortable and professional. But of course this is a long way with non-stop work. A lot of starting challenges like creating portfolios, finding clients, making meetings, financing all my equipment and so on. But I always knew, that when I´m honestly doing my work I really like, then it will bring some results. There is no other way.

Appreciate you sharing that. What else should we know about what you do?

I´m a photographer in the fields of architecture, interior, advertising and industry. Parallel to my commercial work I do a lot of art photography projects and publish photo books. My last book project is “CCCP Underground” and project and collection of all ever built soviet subway stations with its truly unique designs. I think my biggest advantages are to see and realize things through visual compositions which no one other see like me and put them into a photograph.

If you had to, what characteristic of yours would you give the most credit to?

I think my ability to fully focus on something, my endurance, my communication with clients and of course the most important my general curiosity for life is my receipt.

Contact Info:

• Website: https://frankherfort.com/
• Instagram: https://www.instagram.com/frank_herfort/
• Facebook: https://www.facebook.com/frankherfortphoto/
• Twitter: https://twitter.com/FrankHerfort

Image Credits

Frank Herfort