Today we’d like to introduce you to Anna Tagliabue

Hi Anna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

In my early twenties, I had a pivotal moment while working at Fendi’s fur salon on 5th Ave in New York City. Despite my love for fashion, I always grappled with the ethics of working with real fur. However, one season, Fendi unveiled a stunning faux fur coat that captivated me with its elegance and innovation, akin to a glimpse into the future. This sparked a thought: if we could replicate the luxurious look and feel of fur without harming animals, why not revolutionize the industry?

After thorough market research across the US and Europe, I discovered a significant gap in the luxury faux fur market—a void I was determined to fill. It took nearly two decades for technology to catch up to my vision, but during my tenure as a Personal Shopper at Prada on Madison Avenue, I realized the immense potential to create a brand that not only offered exquisite luxury but also championed animal welfare and environmental sustainability.

Thus, Pelush was born—a testament to my unwavering commitment to ethical fashion and environmental stewardship. Our mission is clear: to lead the ReFAUXlution in luxury faux fur, offering discerning consumers a guilt-free alternative while preserving the beauty of nature.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

The journey from concept to reality has been a testament to resilience and determination. While it hasn’t been a smooth road, every challenge has been a valuable lesson in the evolution of Pelush Luxury Faux Furs.

Creating a strong and elegant logo was just the beginning of a series of hurdles. From brainstorming the perfect name that encapsulated our brand’s essence to sourcing the finest fabrics globally, each step required meticulous attention to detail. Finding the right manufacturer, pattern makers, web designers, PR and marketing experts, fashion show coordinators, models, photographers, makeup artists—the list seemed endless.

Fashion is a collaborative art, woven together by a tapestry of talented individuals. The real challenge lay in finding the perfect fit for our brand—a team that not only shared our vision but also brought their unique expertise to the table. It was a journey marked by countless trials and errors, moments of exhaustion, and a constant thirst for knowledge.

Yet, through these challenges, we grew stronger and more resilient. Each setback was an opportunity to learn and refine our approach. Today, Pelush stands as a testament to the perseverance and unwavering commitment to creating a brand that not only defines luxury but also advocates for ethical practices and sustainability in the fashion industry.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

This is why I’m delving into digital fashion. Through phygital fashion experiences and NFTs, we can weave captivating narratives, foster awareness, and educate communities. The younger generation demands more than just products; they seek quality, transparency, and accountability. They won’t settle for inflated prices and compromised quality from luxury brands. They want to know the story behind each item, its journey from inception to creation.

Embracing blockchain and digital innovation isn’t just about staying relevant; it’s about shaping a future where fashion transcends mere aesthetics—it becomes a platform for meaningful storytelling, ethical practices, and unparalleled consumer experiences.

Are there any important lessons you’ve learned that you can share with us?

Authenticity. Authenticity isn’t just about staying true to our brand’s values and mission, although that’s crucial. It’s also about being genuine in our interactions with customers, partners, and the industry as a whole. It’s about transparency in our processes, from sourcing materials to manufacturing practices, ensuring that every aspect aligns with our ethical standards.

Moreover, authenticity extends to our storytelling. We’ve learned that sharing the journey behind each garment, from its conceptualization to creation, resonates deeply with our audience. People want to connect with the human story behind the product, and authenticity allows us to forge those meaningful connections.

In the competitive landscape of luxury fashion, where trends come and go, authenticity becomes a timeless asset. It builds trust, fosters loyalty, and sets us apart in a crowded market. It’s not just a buzzword but a guiding principle that shapes every decision we make, ensuring that Pelush remains a beacon of authenticity in the fashion industry.

Contact Info:

• Website: https://Pelush.com
• Instagram: PelushNYC
• Facebook: Pelush
• Twitter: PelushNYC

Image Credits

All rights reserved for Pelush