Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Gerald Conyers

One thing I do differently than others in my industry/ niche is create small rugs. The average rug maker typically make larger 4 foot rugs or even larger to add more detail. While it’s super cool at the end it typically takes way longer production time to get rugs to completion that way. So I realized that making a standard size of 3ft rugs or smaller allows me to make triple the rugs the average rug maker makes in just a few days. Which helps me be more consistent than your average rug artist. I can say confidently, I make the most rugs consistently out of any other rug maker large or small I’ve ever seen on the net. It’s strategy & not to mention I get to add more reps to my rugs skills since it’s not taking me weeks to complete 1 project. Read more>>

Nikki Buatti

What i do differently which works best for me is i keep my team very small. I found its all about trust as i have seen and been through my horrible share of the wrong people taking advantage of me in this business. I always write my songs alone. When it comes to making music and production of the songs i only work with one producer (Brendan Keenan). One mixing/mastering engineer (John Arbuckle). All 3 of us together at the legendary Cove City Sound Studios. And i have my go to musicians who have become family to me and there is such a beautiful trust and genuine love in that room when we all dive into a song together. Read more>>

Benjamin ADDA

The French Store showcases Tableware, Linen, Ceramics, Art, Food, Perfumes, Bodycare… from France.
there are three main points of difference from the American market :
The French Store proposes a mix of new brands as well as Vintage and second hand products that I bring back from my travels in France every two months. Read more>>

Martin Arredondo

What my business does differently than the industry standard is that we prioritize the client and their music taste. My clients and I work together to craft their wedding day playlist and make music the priority of their event. Everyone has been to a wedding or event with a Bad Dj who played for themselves and didn’t read the room, we stray away from that. As a veteran club DJ, I understand the importance of the right song at the right time, combined with seamless mixing to keep the energy on the dancefloor high. Ultimately, through my business, I aim to serve as many people as possible while positively impacting the world, challenging the stereotype that event DJs have to be corny. Read more>>

Tomas Martin

The industry standard is to shove the suction catheter in between the victims’s head, neck, or shoulder and the stretcher pad. Other places I have seen, are the ambulance action areas, benches, victim’s chest, floors or even on top of other medical equipment. A hard catheter is used to suction vomit, saliva, or blood in patients that are unconscious or in cardiac arrest. There is no current place to store suction catheter or other airway tools before, during and after airway procedures. Read more>>

Austin Carroll

One of the biggest ways we differ from the industry standard is simple: Warrant was built by the people compliance usually frustrates—marketers. Most compliance tools are built for legal teams, not for the creative people trying to launch campaigns under pressure. They’re clunky, slow, and totally disconnected from how marketing actually works. Read more>>

April Gladieux

My company offers 7 different services to allow couples various options. We offer wedding planning, day of coordinators, ceiling/backdrop fabric/lighting, centerpiece rentals, furniture rentals, linens/napkins and luxury restroom trailers. This allows the couple to deal with one vendor compared to 7 different vendors on their wedding day. Also, our pricing is public to allow couples to see what we offer and the price range. Read more>>

Stefanie Pinsley

I don’t believe in cookie-cutter career coaching. Most programs tell you to update your resume and apply to more jobs. I help people reconnect to their truth, rewire their beliefs, and build magnetic personal brands using a blend of AI, subconscious reprogramming, and soul-led strategy. Read more>>

Daniel Guest

“Look, let’s be real. A century! Over a hundred years, and we’re still teaching golf the same way? That’s not progress, that’s stagnation! We’ve been building castles on sand, basing our swings on ‘well, that’s how so-and-so did it,’ instead of hard, undeniable facts. And every instructor? They’ve got their own secret sauce, their own ‘special’ way. It’s chaos! And then they tell you, ‘Years of grueling practice.’ Years! That’s not just outdated, it’s insulting to your potential! Read more>>

Maureen Koopman
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At The CoLab Concepts, we’ve really taken a fresh approach to what a boutique event space can be. We’re not just renting out beautiful rooms—we’re curating meaningful experiences that feel like an extension of home, with elevated design, flexible use, and thoughtful hospitality baked into every detail. Read more>>

Shay

I have never been one to follow trends or play it safe. The industry loves neutral and mass produced, but I love bold, custom, and personal. I treat every space like a piece of art, not a checklist, and that changes everything. Read more>>

Bella Lee

Most people think that taking photos is all about the perfect pose, expression, or technical ability. All of those are important, but my main focus is in my mission statement: capturing genuine emotions. My main goal is to make sure my clients end the session feeling joy. I want them to feel good about how they posed in front of the camera instead of agonizing over the little details. I’ve found the majority of people who “hate taking photos” are really saying that they didn’t feel comfortable in front of the camera. The best photographers I’ve worked with have encouraged their subjects in positivity, constantly affirming that they are beautiful. That is the mentality that I have adopted; I want everyone to feel like themselves in their photos. Because who you are is worth capturing. Read more>>

Hannah Shore

One key difference is how we approach social capital—the idea that relationships and networks are just as valuable as services or products. I believe that the foundation of success is built on strong connections and authentic communication, which is why my network is my net worth. Instead of focusing solely on just pushing out press releases or standardized marketing materials, I leverage the deep relationships I’ve cultivated within the maritime industry and beyond to connect my clients with the right people at the right time. This kind of personalized outreach is rare, especially in a space where big firms tend to follow the same repetitive paths. Read more>>

Kathleen Busching

I believe how Inner Lotus Wellness LLC might differ from other wellness companies is I am not saying I have any treatments or practices that are going to cure you. I believe health lies within the individual. What Inner Lotus Wellness LLC is here to do is support you and help you access the space that you can tune into your own answers. Read more>>

Jynafer Yanez

One of the biggest ways we diverge from the publishing industry standard is in how personal and nimble we can be. Traditional publishing often needs massive teams—upward of 75 people—to take a book from idea to reader. But in our indie model, it’s just the two of us, supported by a small, mighty crew of contractors, getting it done with heart and hustle. Read more>>

Joy Bennett

One of the most beautiful things about running a small business is the freedom to serve people in a way that reflects both passion and purpose. At Life’s Little Joys Childcare Services, one of the key ways we diverge from the typical childcare industry model is by offering Christian discipleship to families who desire it, while also respectfully serving families of all beliefs. Read more>>

Holly Overcashier

One of the things that sets our brand apart—especially when it comes to our sea moss—is how deeply personal and intentional we are with the sourcing process. We don’t just buy bulk sea moss from a random supplier like many companies in the industry. We’ve built direct relationships with islanders who hand-harvest Wildcrafted sea moss in the pristine waters of St. Lucia. Read more>>

Sydney Pokard

I have been in the veterinary field for over 20 years and have been a veterinarian for the last 9 years. I have worked as an associate veterinarian and then relief veterinarian in over 30 practices in Southern California before opening my first start-up practice, Fauna Veterinary Collective. My vision for Fauna is a clinic that is very different from the industry standard in so many ways. 1. We are an open-concept clinic, meaning your pet will never be “taken to the back”. You are able to be with your pet the entire duration of the appointment and can even stay to watch surgery if you choose. Read more>>

Heidi Denha

One of the things people always tell us when they walk in is how different the vibe is here. It’s not your typical salon—we’ve created an environment that feels more like family. Everything we do is super one-on-one and totally customized for each person who comes through our doors. We’re all about quality over quantity. We take the time to really connect, listen, and create a personal experience that makes each client feel seen and cared for. Read more>>

Samuel Diaz

My business intentionally diverges from traditional custom or hourly design services by offering clearly-defined, productized subscription packages. Instead of ambiguous timelines and hidden costs, clients get unlimited design requests, predictable monthly pricing, and fast turnarounds—something uncommon in the creative industry. Read more>>