Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

April Cox

I help authors learn to self-publish their children’s books and build a business around authorship. Traditional publishing routes are highly competitive and are looking for authors with a huge following. Read more>>

Bretton Key

My story to get here is very humble and never did I imagine the position I would be in today. I started jotting down ideas for fun things to do on paper notes during the COVID-19 pandemic. Read more>>

Sabah Mustafa

I focus on choosing the right platform to provide value. My main mission is to teach others the power of privacy and longevity on the pinterest platform. Read more>>

Amanda Ackley

I would like to believe that there are many things that The Bookmatters does to set us apart from industry standards. When I say industry standard, I’m referring to big box bookstores and online giants. Read more>>

Lauren Danner

I lead a variety of yoga classes that are for mental wellness. My target clients are tots – 12 years old and 38+ year olds. I lead practices that are meant to be participated in more as a program than a drop in type schedule. Read more>>

Shauneille Smith

Shauneille is an author, speaker, and visionary that thrives on sparking critical thinking among audiences. Her belief in the profound impact of childhood influences on belief systems drives her mission to inspire change and foster growth. Read more>>

Marielle Balogh

Tributary Design Studio is a custom branding, website, and packaging design studio for underrepresented founders and small businesses. We’re always thinking of ways to better meet the unique needs of our clientele. Read more>>

Chynna Monforte

The brand and web agency space is very white male dominated, and so we’re able to diverge as an intersectional team. This is important because we’re able to help our clients actually tell their stories and be represented in their industry.  Read more>>

Amanda Samoyloff

At Samoyloff PR, we pride ourselves on not just navigating but redefining the industry standards of public relations. Our ethos is rooted in the belief that each business, no matter its size, possesses a unique rhythm and story that sets it apart Read more>>

Christine Dammann

As a family photographer, mentor, and business owner my #1 goal is to provide an excellent client experience. It’s really easy as a business owner to put a heavy focus on the money side of running our business. Read more>>

Cheryl Shao

Sympal’s mission is to improve the standard of care in orthodontics. What drives Sympal’s mission was the founder’s own orthodontic journey. She has undergone orthodontics multiple times. Read more>>

Jamie Hardin

Inclusivity of the LGBTQ+ community in wedding photography has become a bit of a tokenizing term for people who are not a part of the LGBTQ+ community themselves. Read more>>

Theresa Schulte

We empower our clients and guests to build their own bouquet from the variety of stems we offer on the flower truck. Read more>>

Courtney Lindsay

As a vegan chef that once cooked meat items, I’m pushed to the limit as far as creativity goes. Most vegan restaurants simply take vegan products, put them on a plate, and call it a day. Read more>>

Sabah Drabu

The Personal Chef industry is known for being an expensive luxury, that you have be in the know or know someone. CookinGenie, is trying to be the opposite of that. Read more>>

Morena Fiore

I have worked for about 10 years as web developer in permanent and contract roles and found first hand how hard it is for us developers. Read more>>

Andy Miller

I take pride in my commitment to personalized service and holistic support throughout the real estate process. Unlike the traditional industry standard, which often focuses solely on transactional outcomes, I prioritize building meaningful relationships with my clients. Read more>>

Travis Townsend, Jr.

From the founding of our law firm back in 2010, Townsend Lockett has had a philosophy of embracing the advantages of technology in a way most providers in the legal industry either cannot or will not. Read more>>

Benjamin Koffy

At a point, I reflected on how things work here in Africa. And how far I aspired to reach in media despite the numerous hindrances my current location bring me. Read more>>

Karen Agurto

My brand specifically caters to oudoorsy couples planning an elopement wedding on their terms. I encourage my couples to step outside of the traditional wedding box and plan a day totally tailored for them. Read more>>

Dr. Dawn Andalon

As a physical therapist for the last 20 years, I have worked in many outpatient settings that don’t allow for the time and personalized care to get people long-term relief from spine, pelvic floor issues, and joint injuries, leaving them frustrated and ready to give up on the idea that there was a place that could be effective in solving their concerns. Read more>>

Dante Webb II

As an Audio/Entertainment company we do not accept upfront deposit to secure a date. This is a complete 180 from industry standard. This protects the company from bad reviews and accusations related to money. Read more>>

Priscilla McKinney

Marketing is a focused effort to make buyers notice your products/services. As there are many products/services to choose from, this undertaking quickly becomes an assessment of the competition and sometimes an overboard obsession about what the competition is doing. Read more>>

Mikkala Marilyn Kissi

Living Yolates works to solve various global problems that affect us on an individual and community level. In a culture of overthinking, fear, pressure, and imbalanced masculine energy, Living Yolates brings balance to the body, mind, and spirit. Read more>>

Mara Whitener

While most operations specialists, Fractional COOs, systems specialist often use and recommend a certain set of systems or more fo a cookie cutter approach, I do not. Read more>>

Julia Ahrens

Miakoda was created to reshape the fashion industry. The fashion industry is one of the highest polluting and most unethical industries on the planet. Miakoda is ethically and sustainably made in the USA. Read more>>

Meg Joyce

Often times when I ask people “what do you think a brand is..?” I get either nervous hesitation or straight-up deer-in-headlights fear as a response. Because that question is SO frustratingly ambiguous!! Read more>>

Patricia Pinckney

I thrive on embracing paradoxes and uncovering opportunities within what may seem like contradictory paths. At the heart of this perspective lies a divergence from industry standards, particularly in how we approach innovation. Read more>>

Jay Shin

There are actually so many stories I could share about how we do things differently but I will choose one that had the most impact on me personally. Read more>>

Heather Falconer-Serhan

At Falconer Agency, what truly sets us apart from other PR businesses is our emphasis on cultivating meaningful relationships. Read more>>

Richard Rowe

At Currency Traders Club, we believe in bridging the gap between financial knowledge and practical application. Read more>>

Daniel Cruz Hernandez

Most of my law school peers are occupied with the fear of not finding a job post-graduation. I often propose an unconventional solution: “Why not create your own job?” Read more>>