Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Tom Numan

Radikal Neon operates in an industry that is *almost* as old as time itself. Ever since humans discovered trade, they’ve needed signs to advertise their wares – and that’s where we come in! Read more>>

Alfredo Monroy

ertainly, I strive to distinguish myself by celebrating the allure of imperfection. In the realm of art, the emotions stirred while gazing upon a creation are paramount. My aim is to unveil authenticity, refraining from concealing flaws but rather embracing and accentuating them. These idiosyncrasies, after all, compose the very essence of individuality and beauty. Read more>>

Nancy and Alliison Childers / Klaine Cagle

As the co-owner of Muddy Roots Collective, a small woman-owned plant shop, I believe that we do a few things differently from the industry standard. Read more>>

Chad Beauchamp

What separates us from the industry standard is having a patient centered practice. Now, I know a lot of clinics state this but we truly think from the patient experience first and work our business model backwards. What does this mean? How can we best serve the patient with their injury but also their overall experience. Read more>>

Najja Price

Being in the career field of Videography, filmmaking , photography, even graphic design. It’s skillsets that every business needs to be able to run but not everybody wants to pay for it. Read more>>

Suzanne Culberg

I started a daily podcast (yes daily! there’s the first difference). Read more>>

Kayla Nias

In the branding & web design industry (and honestly in various industries across the board), it is so common to see people rush through the process of completing a client’s project – whether that be because they want to hurry up and get to the point where they are getting paid, they have something else to tend to during or after that client, or because they think the client will be happiest if the project is finished quickly. Read more>>

Alie Stewart

What I do is quite different from the industry standard – Especially out here in Nashville. Read more>>

Madison Terry

Something that I initially thought would set me apart in a negative way, I actually owe a lot of my success to. Only one of my minors in school was graphic design, while my major was Communications, doubled with an additional fashion marketing minor. I always say there’s two types of design – one for designers and one for consumers. Read more>>

Terri Pacifico

Often in corporate America customers get lost behind a dollar sign or a sales number. My customers are so much more. They are valued and important. I have become quite close with them; so close that they will text me late evening hours or call early Sunday morning; knowing I answer every time. Read more>>

Jay Huang

We hope to build a restaurant that is both environmentally and socially sustainable. Read more>>

Kate Isler

The most notable thing that the WMarketplace does that other ecommerce marketplace businesses don’t, is deliver customer service by real people NOT bots. When was the last time you emailed, chatted or called a business and a human was on the other end of the conversation? It doesn’t happen very often. Read more>>

Rebekah Gregg

There are actually several things I do differently than what I see a good majority of photographers doing! First of all, I shoot with film! Film photography is definitely making a resurgence but digital and, mirrorless cameras in particular, are what I think most pro photographers consider the standard. Read more>>