Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Bridget Case

In 2019 I was still working in television as a sports anchor. I saw the industry was heading toward the digital space, and social media was taking over. Traditional sports media needed to fulfill the needs of sports fans, younger media consumers, and our community. I knew social media would allow me to connect with people nationwide and expand my reach. Read more>>

Kris Hunsaker

We make every experience about the clients we have at the moment. Our entire model is to cater specifically to each set of clients. When it’s their turn it’s theirs only. Most resorts/vacations depend on volume. How many can we run through at the same time. We do it different. Very exclusive, we make each guest the only guest. Read more>>

Amber Minter

As a graphic designer specializing in feminine branding, what sets me apart from others in the industry is my sole focus on catering to women and helping them find their unique brand voice. While many designers target both genders, I am dedicated to offering a distinct feminine touch to branding and design, allowing businesses to resonate with female audiences more effectively. Read more>>

Dusty Welsh

Starting a new business is hard work… There’s the worry and sleepless nights, long and exhausting hours of seemingly endless work, and financial stressors that keep founders up at night. Read more>>

Coreena Breazeale

Within the dog training industry it is common for companies to prioritize quantity over quality while promising premium services but delivering bare minimum results. When ReviveK9 Dog Training was born we wanted to flip the script, we set out to offer a dog training service that delivers a premium service that promotes success in training for both the owner and dog for life. Read more>>

Camarie Roorda

I’ve heard that one way to find your purpose in life is to find that something that really bothers you and create a solution for it. I despise the phrase “kids these days”. I think it’s missing the second half of the sentence, “are the way the are because of adults these days.” Read more>>

Emily Reagan

I’ve always been a trailblazer and never liked doing things the same as everyone else. When I first started freelancing with my PR and marketing skills, I did not use a specific job title. I struggled to box myself in with a label since I was doing a variety of marketing tasks. Read more>>

Armani & Ameela Covington

The large majority of beauty supply stores are Korean Owned. This is not something we’re against however it does become an issue when we’re trying to enter the space and we experience discrimination. We feel that industry needs more diversity! African American women are their number one customer but owns less then 10% of all beauty supplies. We want to provide an more inclusive and diverse shopping environment for all. Read more>>

Madison Nirenstein

One of the main reasons I decided to leave Google and found my company, Limitless Marketing Management, was I felt I didn’t have the time to go deep with each individual client in order to truly understand their business needs and goals. I sought to change this narrative by ensuring my business prioritizes each client’s individual brand, target audience, and business objectives. Read more>>

Nancy Curtin

It’s been interesting to see the professional organizing industry grow and change over the last decade. When I first ventured into my business in the early 2010s, the biggest hurdle was trying to explain to people what an organizer even did. In the last five or six years, popular TV shows about organizing have made the profession more familiar to customers, but it’s also inspired a lot of people to pursue it as a career. Read more>>

Tyler Dunn

The Photography Industry strives on being unique. Being different from others to maintain some sort of need to work with different people. Read more>>

Samantha Nash

What makes me unique in this industry is my global reach; I’m an International Realtor. Read more>>

Kody Newton

Industry standard. I hate hearing those terms on a film set. It indicates that there is only one way to be creative. To make art. I feel that our way of making films differs greatly from the Hollywood style and it makes all of the difference. Here’s a few ways we think outside of the box. Read more>>

Rachel Nisch

Graye’s Greenhouse is about as close to a community gathering space as a for-profit business can be. Sure, it means inefficiencies in production and smaller profit margins, but it’s why we have a kind and loyal customer base, and frankly, why the greenhouse feels like a worthwhile pursuit. Read more>>

Donisha Andrews

Standards in the nail industry for a long time have been about getting someone in and out so that you can move onto the next person quickly and make more money. Your service is not personal, and that was some thing that I never cared for. when I got into this business Read more>>

Taylor Sanders

When I began my career in corporate as a Social Media Specialist I remember how difficult it felt working in the environment. Now as a Freelance Social Media Manager, I created a healthy remote work flow that simplifies social media and helps you not get overwelhemed with the icks of social media like algorithms and trends. Read more>>

Symone Simon

At Makeup on the Move, we pride ourselves on diverging from the industry standard by revolutionizing the shipping process in the beauty industry. Our commitment to providing fast delivery sets us apart and ensures our customers receive their desired products as quickly as they need them. Read more>>

Anna Collins

VO Atlanta is one of a handful of conferences that are designed specifically for professional voice actors/voiceover artists, and those looking to enter the field. Read more>>

Sara Blumenkranz

Archetype Yoga is the first Katonah Yoga studio on the west coast. We do yoga differently than every studio in LA and here’s why…We believe the body is a house and that yoga is origami for the human form. This is why all our classes face inwards to be communal and taught in a workshop setting. Read more>>

Brittany Watson

I like to think that in such a common area such as making candles, with so many big companies you have to make yourself stand out. I really wanted to tap into an uncommon lane, so Enhanced started with creating dessert inspired candles in very simple 8oz and 12oz tins with some small touches to add some flare. I became know for the candles that smell like you favorite desserts. But even with that I wanted my candles to be more so unique. Read more>>

Alessandra Deerinck

In light of the actual time, culture, scientific studies and my professional experience, I studied in depth the interaction between human beings and horses, and how communication naturally happens during this time, aiming to keep an objective perspective. Read more>>

Miranda Krueger

The Put-in-Bay Floating Tiki provides one of the only on-water services on the island, that is designed for pleasure rather than for transportation. We strive to create an atmosphere that is kid friendly and caters to experiencing the natural beauty of Lake Erie. As a Put-in-Bay native I am able to provide information about the island and its history. Our focus is to create a relaxing cruise for sightseeing rather than alcohol sales or a party atmosphere. Read more>>

Karin Doolin

Our products are Fair Trade and handmade by women in underserved communities across the globe. The women who make our goods are paid fairly (typically at least 3x the minimum wage) and are provided a safe working environment with access to health care and childcare. Our business puts people over profits. Read more>>

Elly Stremsterfer

I start our puppies on a curriculum that I have continued to improve over the last decade. We introduce sights and sounds, textures and other dogs. Read more>>

Jessica Morgan

We create supplements without artificial sweeteners, dyes or unnecessary fillers. Our products don’t cause GI discomfort due to the lack of fillers. Read more>>

Amanda Jade

I offer a space for folks to be supported emotionally, spiritually, mentally & physically through their hair journey & all that it encompasses. Read more>>

Susan Hall

I am a self taught interior designer. I had been repurposing vintage and antique furniture for a client when she asked me to redesign the rest of her first level in her house. For me, it has always been intuitive work, which flows naturally. I do have a special knack for seeing color and I can imagine multiple scenarios on how rooms can best look once furnished. Read more>>

Rachel Kimball

Currently, we are the first luxury resale brand that allows their sellers to pick the charity they want to donate to. Many luxury resale brands might give a percentage to a charity or a few charities that they support. Style and Give solely lets the individual select any official 501c3 non-profit. Read more>>

Jennie Huynh

Peacock Nail Salon has always provided itself on delivering memorable, top-tier experiences worth every penny. We believe in genuine customer relationships and being a safe space for everyone. Read more>>

Marsha McCray

The Living Intentionally Luxury Branding Photoshoot Experience provides a much deserved experience for the client that attend this exclusive production. Read more>>

Tonya Graddy

The Graddy Gadabout is solely on social media and the web. As you know, these outlets can be a blessing and a curse for instant information. The Gadabout does not just report the beauty of the travel industry, I report on the good, the, bad, the ugly, and the in-between. If we,(my husband and I), make goofy mistakes on one of our adventures, you bet I am going to write about that. My mistakes as well as my travel companions, has made the best blog fodder for my readers thus far. Read more>>

Alex Zemianek

Embracing the road less traveled is my signature move when it comes to building a top-notch property management company specializing in short-term rentals. While most people refer to our industry as “Airbnb,” encompassing home sharing, vacation rentals, and short-term stays, I’ve always aimed to go beyond the mainstream. Read more>>