Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Yuichi Iida

Our goal is to serve high quality food with affordable price. We use high quality ingredients and make most things from scratch. I know the most restaurants with our price range (under $20 ticket size) usually try to minimize the cost of ingredients and look for the cheapest thing in the market. Read more>>

Elizabeth Katie

When it comes to creating music, my co-writers and I are definitely trying to write what feels real for us, even if it’s missing that industry standard sticker. We have such a respect for the music you hear on the radio and we are trying to find the balance of creating music that combines what we love to listen to and what we really want to say. Read more>>

Alyssa Rodriguez

I show the real side of motherhood both the good and the bad on my YouTube channel. And for my business, everything I do is budget friendly, my accent walls and room makeovers all of it. I understand times are tough so just like I did my home little by little on a budget, I wanted to provide that to all my clients as well. Budget friendly room makeovers but without sacrificing the quality. Read more>>

Mark McNally

Yes, with our invention of the plastic reusable filter frame here at Filters Direct USA, we completely changed they way home owners replace their home air filters and reducing waste on our environment at the same time. Read more>>

Stacy Harfert

Roonies does things a bit differently than most industries, not just the the ice cream industry. Our company strives to not only give back to the community, but also bring the community together. Being an ice cream company, we hope to bring joy and happiness to the consumer; Read more>>

 Julia Lauer

Recycling and repurposing materials is a key aspect of my art practice. Whether it’s thrifting for frames for professional framing retouches or repurposing materials originally tossed in the trash, I think it’s important to consider your environmental impact as a part of your art practice. Read more>>

Erick Kanter

The coffee industry is a huge and very competitive market so you have to do something that will set you apart from the thousands of other coffee brands out there. Apart from the lower quality coffee companies there are plenty of high quality and good practice companies we’d be competing against so we knew we had to create something different. Read more>>

Tara Moore

When most equestrian business owners embark on the journey of entrepreneurship, they are typically starting their business as a result of their passion for horses or to solve a problem they’ve personally experienced in the industry. Very often, they don’t have any business or marketing experience. When I initially started Farm & Fir Co. Read more>>

Sallie Lord

Interior Design can be a very competitive industry. I really found that was a place that didn’t fit me as a person or how I wanted to move forward within the industry. So, I did something different. I stood back and tried to figure out how I could uplift my peers and not see them as competitors but other women in the business working hard and needing support. My approach has been to tear down walls and help to motivate us all to shatter our own glass ceilings. Read more>>

Tammy Hauser

Our company is a hybrid of the worlds of theater and tourism. Generally these worlds do not collide but at DiscoverSarasotaTours they come together by providing entertaining and informative daytime tours and nighttime original musicals on wheels! Read more>>

Briseida Bethancourt

I smash the industry standard as a Rebel Attorney. I chose to build my practice the way I’ve always envisioned it….to revolve around my life and not the other way around. Read more>>

Dimarnae Deveau

Most harness shops, when you walk in they have premade gear tailored to humans of a certain size. Read more>>

Russ Robinson

One thing that I seem to do differently based on what I see most photographers do is that I tend to have many genres of photography I enjoy. I’ve noticed that most, but not all, tend to gravitate towards one specific genre or type of photography, be it portraits, weddings, sports, or landscapes. Read more>>

Jocelyn Newman

My commitment to sustainability is unique from the industry standard. As a mom, I just couldn’t accept the notion that baby clothes were intended to be worn once or twice and then tossed in the landfill. I found it so frustrating that baby clothing brands always placed their “models” on pristine white sheets, as though a young child has ever kept anything pristinely white. Read more>>

Marquies Maith

I Host Popup Shops with my brand potentially once a month, rather than going for a flagship store. I believe the build up for the popup is more consumer involved and memorable experience than your day to day store operations with consumers. Read more>>

Jacqueline Muhammad

As the founder of Society of Wealth, I am proud to say that accuracy sets me apart from others in my industry. This work ethic has been ingrained in me since my university days, where I was required to find pennies during exams. This attention to detail service me well during my time as a Revenue Agent for the IRS and now as an Enrolled Agent helping clients resolve tax debt. Read more>>

Dani Rooney

We are very proud of our continued focus on sustainability at Old Pine Candle Co. Unique from several other candle companies, we keep the environment at the center of all our decisions – from how we manufacture our candles, businesses we partner with and what we offer our customers. Read more>>

Sahara Rose De Vore

For decades, the tourism industry has marketed and “sold” travel in a very surface-level manner by categorizing travel experiences, trying to sell the same type of experience to practically all travelers, and by promoting the features of a destination or service. Read more>>

Amena Jamali

Fantasy books, in my experience, follow a narrow assortment of tropes and themes. The characters they feature are usually pale and male, with any diverse characters, if present at all, given side roles. Pale and female characters are, when they do lead, somehow dependent upon a man, whom they can never exceed, female characters of color usually do not even appear, and the same is true of those who are not from European-style cultures. Read more>>

Julia Mason

Something I do differently from the industry standard is support women in a way to grow their businesses that not only creates revenue but feels good to them and supports the type of life they want to lead. Read more>>

Christina Kaye

Aside from the fact that I have more experience (and unique experience) than the handful of other author coaches out there (I worked behind the scenes in publishing for years), I teach authors how to become successful in two different ways. Read more>>

KnitToMyLou

Early on in 2022 I had an idea and I started to do research to find a reference, just to endlessly search for nothing. If I wanted my idea to come to life I would have to create the steps myself. After a lot of trial and error I finally got it right. I created a new technique in the fiber art community. I released my reversible baby blankets and the first video I put up hit 1 million views within two weeks. Read more>>