Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Tamara Darress

Yes, My business is very niche and with that, I have been become one of the go-to photographers in the Pin Up community with Glitter Glam Studios. Read more>>

Samuel James Queen

Most skincare on the market is highly processed and has a long list of strange-sounding ingredients. Imagine being hungry and walking out your door and discovering that there is no produce aisle at the grocery store, no local farmers market, and even the restaurants have disappeared. Read more>>

Toni Ferrara

In a simple answer, yes. Since I do not come from traditional PR, I reverse engineered my style of PR & Brand Partnerships. As a respected Celebrity Fashion Stylist and Editor, my media contacts ran very deep. Those same people who were writing about what outfit’s my clients wore on the red carpet, typically also wrote about the talent too. Traditional PR loves a good press release, which there is a purpose for and I will explain that part shorty. Read more>>

Lawrence Cain

We start our financial education programming as early as the 3rd grade level. Most people only work with teens or adults. We pride ourselves on being able to serve families no matter the age ranges. Read more>>

Kim Gammon

Providing a “one stop shop” for all needs and all people can be challenging, cumbersome and overwhelming for most nonprofit organizations, but Helping Hands of America Inc. employs a community-based approach to our Giving Program unlike most agencies. We access the need of the vulnerable people be literally engaging and speaking with “The People”. Read more>>

Karin Christoff

In general, the industry is trying to be more inclusive to bigger sizes; however, they are making clothes for the ideal female figure. They are making clothes bigger, but they aren’t thinking of the necessities of a woman as she gains weight and attempts to lose weight. They require coverage, not many want to show the growing bellies but they want more than a T-shirt. Read more>>

Queen Muhammad

Madd Pop Records is an eclectic music house that focuses on developing talent and artist’s overall brands. We prepare artist for the stresses of the industry they may not see on TV. The long hours, the possible time away from family and friends. The seriousness of keeping dates and time management. We also represent our clients in getting them endorsements and media coverage. Read more>>

Allen Halas

Rather than focus on major label artists or acts that have hired PR companies to promote their music, we specialize in independent music regardless of who’s making it. We’ve covered everything from bands and acts playing big festivals all the way down to someone making music in their basement or their bedroom. Read more>>

Stephen Odunlami

Over the past 4 years of accepting bookings, I have not had a disappointed customer. In fact, I have a 5-star rating on Google reviews! This is because I put my clients and models first. I put people before profit every time. I believe that I am only to create beautiful photos if my clients are comfortable, relaxed, and feel safe with me. I try to make jokes out of random things, have good talks, and create a healthy relationship with the person or people on the other side of the lens. Read more>>

Nate Thompson

Nothing about me or my businesses are considered normal. Often times, I feel like I make my own rules on what’s an industry standard because we are so different in how we operate, and our customer base. Read more>>

Glenn Dietz

We create the highest level of design, using acid-free fine art papers and gallery level inks for printed martial art awards, certificates and diplomas at a value for our customers. Read more>>

Samantha Lucciarini

I own and publish two monthly magazines. One is called Wichita Real Producers and is very niche to our local real estate industry. The other is called BeLocal Wichita and it serves as a resource guide for all new movers and locals alike. Both of these publications are national franchises and reach their target market for free because they are made possible by the businesses that advertise in them. Read more>>

Katie Kurtz

Population studies indicate that virtually everyone experiences one or more traumatic events in their lifetime (Atwoli, Stein, Koenen, & McLaughlin, 2015; Fink & Galea, 2015; Kilpatrick et al., 2013), and almost half experience a trauma in childhood (Bethell, Newacheck, Hawes, & Halfon, 2014; SAMHSA, 2014b). Read more>>

Andrew Kung

At Andrew Kung Group, a commercial and advertising media production company, we maintain a small but powerful stature, producing visual content for regional and national businesses. Due to our size of being under 10 employees, our team does not get to commit to being fully specialized in any particular discipline for their job position, which is in general, quite contrary to the operation and hiring practices of most film production companies. Read more>>

Inbal Gonen

There are several things that make Calm Nest an outlier in the field of energy medicine. We pride ourselves on the scientifically based modalities we offer, the approachability of our practitioners and the ease of use of our platform. Read more>> 

Jessica La Forge

God Save the Cream, is blazing a new trails in the high end frozen dessert field. We hand craft our artisan ice cream in small batches, using the only the finest of ingredients. We prefer to make our own extracts, jams, cookies, and cakes rather then buying them from a large box store. Read more>>

Kesha Jaramillo

At Kesha’s Space LLC, we approach our work with a focus on creating positive and meaningful change in people’s lives. Our tagline, “creating lives we can’t wait to wake up to and helping others do the same,” reflects this mission-driven approach. We believe that the spaces where we live and work have a profound impact on our well-being and happiness, and we are dedicated to using our expertise to create environments that promote positive energy and well-being for our clients. Read more>>

Tristan Roberts

I actually had a conversation about this the other day when I was teaching a friend modern production techniques. There are multiple things that make me different from the industry standard, but here is the story. My friend asked me in regard to the small and subtle changes I make “well that’s just splitting hairs isn’t it?” my response being “Splitting hairs is what I do.” Read more>>

Georgia Dawkins

My business is a one-stop shop for professionals who want to position themselves as experts in media. My whole career has been about making sure underserved voices are seen and heard. After 10 years as a journalist, I thought creating my own company was the best way to make an impact. My clients come to me for content development, talent coaching, video production, and training on how to pitch to media. Read more>>