Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Tiffany Ruby

Thank you for having me. I am a tattoo artist based in St. Louis Missouri. I recently just relocated my private studio from the downtown area to St. Charles. What I have to offer is a bit different than your typical tattoo shop. I want my clients to see their beauty inside and out. Read more>>

Doneisha Wells

Being a choreographer & performing artist, I fall into the entertainment industry. In most cases, those in this industry build their resumes and careers with the end goal to perform. Whether it’s for theater, on tour, or a team, dancers do everything to “train” and “build” their portfolio. Read more>>

Ryan Tolleson

We believe what sets us apart is our ability to offer high production quality at an affordable price. We are unconventional in the way we do some things – Michael is a self-taught artist and entrepreneur and Ryan is a formally educated filmmaker. As both worlds collide, we are able to identify the most effective avenue to accomplish our client’s goals, while keeping the cost within reason. Read more>>

Tom Weber

The things that Bass & Brews does differently than other fishing content creators, is we add the artistic flair and the comradery of great friends. There are alot of similar content creators out there but they all seem to follow the same model. They create barebones videos/content with only the one creator while following one topic. Read more>>

Diana Siemer

What sets us apart is that we source our beef, chicken, and pork from local farms around us, and with beef and pork, we purchase the whole animal, one animal at a time. We also specialize in offering bulk purchasing to our customers. Before us, there were basically two ways to buy meat. Read more>>

Casey Albrecht

Hi, my name is Casey, I am a wedding officiant in Charleston, SC. After being an accountant for 7 years, I decided to pack my bags, and move down to the beautiful Charleston. I attended a friends wedding in the summer of 2020, she had her friend officiate the wedding ceremony. Read more>>

Katie Sloan

In the clay earring world, there’s a heavy expectation for you to find your particular style and color palette. For example, many stuck to bright Fluor colors, others stick to neutrals. I have tried for a long time to nail this and couldn’t, so I haven’t. Read more>>

Dave Candy

At More 4 Life, we focus on helping St. Louis women age 40 and above stay active, mobile, and healthy without relying on pain medications, injections, or surgeries. We’re quite different from the standard physical therapy office that you see in healthcare these days. In fact, most of our patients have tried and failed physical therapy somewhere else before coming to us. Read more>>

Marcus Walker

Most photographers are lured by technological advancements released by the industry’s top camera makers. However, none of these advanced features will make you a better photographer. There are three things that you have to become good at to become a proficient photographer, Read more>>

Dara Zycherma

While I wanted to help people downsize and organize their homes, I didn’t want to simply create Instagram-ready before and after pictures. I knew it was easy to help people let go of a few items and make a space look organized. Read more>>

Kimberly Salmon

I am officially a Live Wedding Painting but recently I’ve began custom wedding gown painting! I love creating custom pieces in general from life’s milestones so I believe this is such a fun twist on it all. Read more>>

Cryssy Cheung

I primarily do freelance work in the entertainment industry, but my skill set also allows me to branch out into other industries, which affords me a wide variety of projects and really keeps things interesting. Read more>>

Kellie Sbrocchi

My personal experience in the military so far has been filled with many telling me there’s a “recommended path to follow,” a specific way to lead, a normal way to “move up the ladder” and not to stand out in a way that’s “too different.” Read more>>

Jahzara Sankofah

We’ve created an exclusive event space out of 4300 square foot home which provides privacy and space for patrons to feel comfortable and enjoy their family and friends. We host baby showers, gender reveal, bachelor and bachelorette parties, birthdays, and more. Read more>>

Claudio Lopez

Ninety percent of my jewelry is handcrafted jewelry and every item of this type is unique. Many of my colleagues make molds and cast most of their jewelry. Another difference are the materials that I use. I use sterling silver, copper and natural stones. Most jewelers use gold and fine stones. Read more>>

Lakeshia Grays

Our goal was to create a pipeline for cosmetology students and women to get in-field experience as they service the beauty industry. We partner with beauty professionals, vendors and stores that align with our SAFETY and HEALTHY motto with purpose areas that provides value for all parties and the local communities we serve.  Read more>>

Kate Black

It’s important to me how the person in my chair feels when they are in my studio, and more importantly, when they leave my studio. For me, if I can make you feel more yourself than you did walking in, I’ve done my part. Read more>>

Rachelle Wade

I believe that every home should tell a story. It should be filled with pieces that are special to the people who live there. I want my clients to be surrounded by things they love. When selecting everything from furniture, bedding, accessories, etc., I constantly ask my clients, “Does it speak to you?” Read more>>

Gina Aliotti

The industry standard when it comes to health and fitness seems to be focusing on going harder, pushing more, doing more where my methods and approach come from a much more balanced approach of doing LESS and using other modalities to calm the nervous system and allow the mind, Read more>>

Ashley Peters

The “mainstream” industry standard when it comes to weddings is very cishet, Caucasian, christian, able bodied and thin. That’s what you see in social media, magazines and anyone who doesn’t fit that mold is put into the category of “other”. Read more>>

Dave Smithey

Our passion is to connect people with incredible outdoor adventures and make new friends along the way. Everyone says that, but we back it up with small group trips that feel like you are traveling with old friends. We offer one of the lowest guide to client ratios in the industry. Read more>>

Ashli Swann

The beauty industry is saturated with products and services, and while so many of these companies and brands create incredible products for their customers, The Tsuri Company has a very specific value system that we stand by and uphold — create all-natural, luxury, organic products that completely remove the guesswork from reading a label. We pride ourselves on remaining cruelty-free, vegan, and toxin-free. Our standards are high, but we prefer to set and raise the bar, not blend in. Read more>>

Brian Lillis

Absolutely. Lillis Group LLC prides ourselves on paying a living wage, prevailing wage. After being in industrial construction for over 2 decades we know the importance of paying people what they are worth. Read more>>

 Lyn Hogrefe

The truth is that hormone health is not taught in medical school. Doctors have told me for 13 years that they have had only 4 hours of hormone education in medical school, no formal education in nutrition and no education provided in medical school on the value of supplements. Read more>>

Austin Whitney

Typically, when considering how to build wealth, the majority of the US will go to a financial planner or start contributing more to their 401k. These are only available when you’re 60 and are extremely volatile! Just this year in 2022, I know some who have lost almost 40% of their money that was in those retirement accounts. Read more>>