Today we’d like to introduce you to Kristin Overly

Kristin, we appreciate you taking the time to share your story with us today. Where does your story begin?

I’ve always had a love for writing, backed by a degree in psychology and a minor in English. In 2020, when the pandemic hit, I saw an opportunity to combine my passion for writing with my desire to help others. I immersed myself in the world of SEO copywriting, initially to support friends and family in growing their businesses during those challenging times.

One memorable instance was helping a close friend, who ran a macrame shop, revamp her website copy and implement a solid SEO strategy. Within months, she saw a significant uptick in online traffic and sales, which sparked something in me. I realized that this pastime side gig could be more than just a temporary solution—it had the potential to become a full-time venture.

In 2021, I officially launched full time into my SEO copywriting business. Since then, I’ve had the privilege of working with business owners at all levels, helping them clarify their message and connect more deeply with their audiences. My background in psychology allows me to craft copy that resonates on an emotional level, while my expertise in SEO ensures that their content not only engages but also ranks well.

Today, I’m passionate about empowering female creatives and service-based businesses to elevate their online presence, attract their ideal clients, and ultimately, grow their revenue. It’s been an incredible journey from a pandemic pivot to a thriving business, and I’m excited to see where it goes next!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

It hasn’t always been easy. One of the biggest challenges I faced was figuring out exactly what my brand was. In the early stages, I struggled to define a clear, consistent marketing plan and to identify my ideal clients. I was trying to be everything to everyone, which made it hard to stand out and build a solid brand identity.

Another hurdle was learning to balance the creative aspects of copywriting with the technical demands of SEO. It took a lot of trial and error to develop a strategy that effectively combined both elements. Additionally, running a business solo meant wearing many hats—marketing, client management, accounting—which often felt overwhelming.

However, these struggles were instrumental in shaping my business. They pushed me to dig deeper into understanding my unique value proposition and to hone in on the specific services I wanted to offer. Through perseverance and continuous learning, I was able to overcome these challenges and build a business that truly reflects my passion and expertise.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

I specialize in strategy-based SEO and website copywriting for 6-figure female creatives and service-based businesses. My mission is to help these talented entrepreneurs elevate their online presence, attract more soulmate clients, and ultimately, make more money.

What sets me apart is my holistic approach. I don’t just slap on some keywords and call it a day. I dive deep into your brand, understanding your unique voice and your audience’s desires. My process includes comprehensive message development, strategic SEO, and copywriting that resonates on a personal level. This ensures that your website not only ranks high on search engines but also connects with visitors and converts them into loyal clients.

One thing I’m particularly proud of is my commitment to authentic, customer-focused storytelling. I believe that every brand has a unique story to tell, and I’m passionate about helping my clients share theirs in a way that’s both compelling and true to their values.

My signature offer, the Luxe Website Suite, is an all-inclusive package that encompasses copywriting, custom website design, and SEO. It’s designed for those who are ready to invest in their business and take it to the next level.

I want readers to know that I’m here to be your partner in success. I’m not just another SEO or copywriting service. I’m dedicated to helping you achieve your business goals through a strategic, personalized approach that sets you apart from the competition. If you’re ready for a website that works as hard as you do, I’m here to make that happen.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?

I don’t believe in luck. I believe in hard work, persistence, and showing up every day with determination and a positive attitude. Every challenge I’ve faced has been an opportunity to learn and grow. It’s not about good or bad luck. It’s about leveraging every experience, good or bad, to push forward and keep striving for success.

In my business, I’ve seen the impact of this mindset. Building my business wasn’t a stroke of luck—it was the result of countless hours of dedication, constant learning, and a genuine passion for helping others succeed. I’ve had setbacks, sure, but each one has made me more resilient and driven. So, instead of relying on luck, I focus on creating my own opportunities and making the most out of every situation. That’s what has truly driven my success!

Pricing:

• SEO Services: Investment Range from $450 to $2,000
• Website Copywriting: Investment Range from $2,500 to $5,000
• Luxe Website Suite: Investment starts at $10,500

Contact Info:

• Website: https://www.kristinoverly.com
• Instagram: https://www.instagram.com/copywriting_by_kristin/
• Facebook: https://www.facebook.com/CopywritingByKristin/