Have you witnessed a time when you industry reversed course on something important? We’d love to hear about it, because when these U-Turns are covered up we lose out on our ability to better evaluate the current direction of our industries.

Whitney Turner

This year makes 7 years in the beauty industry as a service provider, instructor and retailer. When I first began in the beauty industry there seemed to be so much unmarked territory and endless possibilities in this multi billion dollar industry. I entered with a eye of dominating specifically the lash industry from the retail of strip lashes in 2015 to lash extensions, training courses, esthetician licensing, permanent makeup, lip fillers, skin care services and products, to becoming a laser practitioner. Read more>>

Robin Ashley

The aesthetic industry is ever evolving. Now more than ever, its an ebb and flow of trendy treatments andTikTok viral DIY skincare hacks. My advice is to be in the know, remain educated in the newest breakthroughs in the industry. Continued education is PARAMOUNT, but don’t chase every trend. Enhance, update your offerings, but create a menu that’s authentic to you and your expertise. A jack of all trades is a master of none. Find your niche and master it. Read more>>

Jenny Reitz

One of the biggest industry-wide U-turns I’ve ever witnessed was at the beginning of the pandemic when so many businesses – within the health and wellness industry and beyond – made the pivot to offering online services. Our well-established but exclusively in-person yoga studio made the big (and terrifying) pivot to offering classes online. It was something students had been asking for for years, but up until that point, we had just never gotten around to it. Read more>>

Sean Palani

COVID hit our industry harder than most and a lot of business owners had to relearn how to run their business. They had to pivot and focus heavily on take-out/to-go. They had to dig deep within and take a good look at their culture to hopefully retain and attract staff who jumped ship to other industries where it was safer, kinder, less stressful to work and who also offered benefits, and quality of life; two things that were most uncommon in this field. Read more>>

Shanequa Geter

Hey Guys, I a back with the part of the story you did not get to hear as I was creating Sassy Teez Printing Co ( T-shirt printing). as I created the printing company I was in school for Medical Assistant. I decided on Medical Assistant: First I love making a difference in a person life and secondly I needed a steady check. Read more>>