There is often more than one right answer, and this seems to be particularly true for the question of whether folks should lean on family and friends for support with the brands. Your circumstances, relationships and other factors can determine what’s right for you – but we wanted to get a conversation going on the topic as it’s something that comes up often in our chats with entrepreneurs and creatives in the community.

LaChell Myles

When I initially ventured into the world of photography, I greatly valued the support I received. I mistakenly believed that my friends and family should be my sole pillars of support, not realizing the impracticality of such an expectation. While my loved ones consistently attended my art sales at pop-up shops during the early days, I eventually recognized that they couldn’t be present for every single event, and that was perfectly reasonable. Read more>>

Kristine Cabanban

From the very beginning, family and friends have been the original supporters of my business. They were some of my very first customers. They have helped and continue to help spread the word about my jewelry. Luckily, they have done all this without much coaxing from me, doing it out of their own accord! Read more>>

Paul Owe

I feel like it’s pointless. I’ve heard before that “strangers will make you rich” & I’ve found that to be true in my entrepreneurial journey. Asking family & friends to support you is like asking to be disappointed. Although they may do it in the beginning, there’s a slim chance that they’ll consistently purchase your products for full price or at all. Read more>>

Lee Kanten

I’m a performer, so without an audience I’m powerless. I rely on people who like my music, or just like me, to show up, so it’s imperative for me to invite them. But I try to do that without trading in on our relationship. I don’t plead, beg, guilt, or otherwise cajole. Read more>>

Francesca Tarantino

First let me start by saying, I wouldn’t be here without the support of my family. My mom, dad, and brother have been tremendous in helping me achieve my goals. ! I also have great support from my distant relatives who are able to show me their support on social media and they’ll get to read this article which is cool! My friends have been amazing! Read more>>