The pandemic may have broken many things, but it did not break the resolve of our people. We have been blown away by the countless stories of small business owners, artists, creatives and folks in every profession. The resilience and the ability to pivot to survive has been beyond inspiring and below we’ve shared stories of how folks have adapted their business models and ways of operating.

Zulia Barrios

Before the pandemic, my focus centered on booking Tribe Mafia for live music performances and podcast interviews, particularly during SXSW 2020. Unfortunately, most of these plans were disrupted due to Covid and lockdown measures. Facing challenges in gig bookings and being cautious about Tribe Mafia’s perceived high risk, we took a performance break, indulging in Netflix series during the downtime. Read more>>

Kari Volen

As a pageant coach for about 10 years prior to covid, I used my business as a side hustle to supplement income from my full time career. I would do in person coaching with aspiring contestants on the weekends which left me with very little free time as I was working 7 days a week most weeks. Word of mouth spread and I started having clients travel from other states to work with me and was beginning to struggle with juggling both my coaching business and corporate job. Read more>>

Dale Alexander

Based in Las Vegas, NV but founded in Los Angeles, CA ThePromotionLife.com clientele base was heavily based in live entertainment providing outdoor marketing support for large festivals like EDC, Rolling Loud, RockTheBells, Hard Summer, Complex Con, Adult Swim, Psycho Las Vegas and many others. The live entertainment was the 1st industry to close, and last to open due wide spread fears of creating a supper spreader event. For our partners and associates the only solution was to collaborate to navigate the challenging times. The writing was on the wall that our bread and butter was about to spoil so it left me personally sour as a former musician. Read more>>