The pandemic may have broken many things, but it did not break the resolve of our people. We have been blown away by the countless stories of small business owners, artists, creatives and folks in every profession. The resilience and the ability to pivot to survive has been beyond inspiring and below we’ve shared stories of how folks have adapted their business models and ways of operating.

Brandi Maddox

Covid was without hesitation the most unpredictable time in my business. I- like so many others- questioned the future of my salon career and whether or not I’d be able to continue in this business- one that I worked so hard to build and dedicated my life to; It was truly scary and required me to lean solely on my faith. Week after week I witnessed salons closing their doors due to the uncertainty, lack and the unfortunate changes of covid. Read more>>

Boris Seymore

In this industry, you have to adapt regularly on a normal basis. What we have learned during the pandemic is the need to adapt has multiplied; we have learned to adapt consistently and not be stuck in our ways. As the industry is evolving on a daily basis. Read more>>

Leigh Metcalf

Before Covid we were an in person sewing studio and fabric shop located in a really touristy location with great foot traffic. The majority of our sales at the time were coming from in-person classes. When I saw Covid looming, I knew I’d need to do something different to move classes online. We started offering virtual classes but I wanted to do something more for my customers, Read more>>

Tatiane M. Silva

COVID has affected the lives of virtually everyone in the world, including mine. Before COVID, all of our consultations were always in person, and I never dreamt of having assistants working remotely. Since then, our office stills maintains our location in Downtown Miami where I have assistants who work from the office, but I also have assistants who work remotely as well. After doing this for about 3 years, Read more>>

Steven Shea

When Covid completely shut down Los Angeles, and the film industry, I knew I’d be stuck at home for a while, and needed to figure out a way to produce content without having to physically interact with anyone. The answer was an easy one: Animation. I spent the first month of lockdown teaching myself how to animate, watching online tutorials and doing a lot of trial and error. We soon created two animated shorts, a music video and a few small commercials for clients. Read more>>