The pandemic may have broken many things, but it did not break the resolve of our people. We have been blown away by the countless stories of small business owners, artists, creatives and folks in every profession. The resilience and the ability to pivot to survive has been beyond inspiring and below we’ve shared stories of how folks have adapted their business models and ways of operating.

Alexis Wright-Sellers

Wow, what a great question. COVID completely changed our business model. In our business plan, Brickhouse Gourmet Coffee & Tea Co was supposed to be a café. We planned to open a cafe at the beginning of 2020, but the world shut down. The pandemic halted our plans but not our business, thankfully. Our online retail, wholesale, and distribution took off. No one wanted to leave their homes, so they ordered online and we delivered. Read more>>

Abby Jellinek-Johnson

Just as with most industries, COVID forced us to think outside the box and pivot our business model to meet the current needs of our patients. Prior to 2020, the majority of our sessions were in-person. In 2020, insurance carriers began to cover telehealth visits the same as in-person visits. This was a huge opportunity for us to continue to serve our patients while keeping them safe. Nearly three years later, we still see about 75% of our patients virtually. This actually helped us and our patients to realize the true benefit of virtual sessions. Read more>>

Russell Smith

I started Stathom Fitness 18 years ago as an in person one on one personal trainer. I would visit clients in person limiting my business to the city I lived in at the time, NYC or Miami respectively. As COVID took its hold in 2020 I began to transition my clients in person sessions to one on one zoom calls where I coached them in the safety of theirs homes from my living room or outdoors in my condo complex in Miami Beach. This opened my mind to the endless possibilities of remote work in my industry. Read more>>

Elizabeth (Beth) Race

We began production 6 months before COVID hit. Since our product was something consumers used to take food to work and school, and no one was going to work or school, we had a real dilemma. Until then we had been experiencing an 80% sell-through rate on our sales efforts to green and organic grocery stores. We were poised to start moving towards regional and national grocery store chains. What were we going to do? Read more>>

Sean Feeser

For many years, remote work was a trend steadily growing throughout several industries. However, once COVID reached the US, this trend rapidly became the new normal for every company that was capable of doing so. Read more>>

Tiffany Jones

Covid has drastically changed the landscape of digital marketing and what it looks like to build community online which has completely impacted the way I do business. Sales first is what most businesses focus on and while profitability matters, I believe it’s also important to recognize how this model impacts the very people that support it. Read more>>