After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Sara Owens

I send my clients personal, handwritten birthday cards. It’s such a small thing, but in today’s digital age, a handwritten card feels so personal. Read more>>

Rachel Mitton

I work with my entire team on our Steps Of Service before the first attendee arrives. I like to set clear expectations on how to interact with attendees while giving the team freedom to also be themselves and authentic. The steps are called WE CARE and are… Read more>>

Lisa Kline

I always believe it is important to appreciate your customers who support you and your business. When I had my stores I showed my appreciation in many ways from a discount for shopping to holiday gifts with personalized notes. Read more>>

Vanessa Tullie

About a month ago, I wanted to express appreciation to our employees, who are not just workers but valued members of our caregiving family. Read more>>