After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Shantel Davis

The way that I show that I appreciate my customers is that whenever they completed their orders with me, I will write them a thank you letter thanking them for shopping with me. I heard about thank you cards that looks like business cards. Now instead of a letter I will send them a thank you card saying thanks for supporting my small business. Along with that I will include my business card to pass on to their friends, colleagues and family. Read more>>

Jan Swenson

I feel like I do this daily when a customer walks in the door! I immediately show respect and let them know that I am interested in helping them find what they need. I think this shows appreciation of them and their time. Read more>>

Carlie Kuhlman

Doing the little things like checking in with clients, seeing if my bride needs anything the week of or the morning of her wedding, sending thank you’s letting them know how much you appreciate them, and giving little practical gifts with your client’s favorite items is always something meaningful. I have always received great feedback from clients. Read more>>