After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Breanna Johnson

Showing your clients/customers that you care is a must for me. Sometimes I will go above & beyond and give a free birthday or even helping them with outfits for events they may have. Showing that you care or are appreciative of their business shouldn’t be a hard thing to do when you genuinely love what you do. Read more>>

alli goldstein

At Cinch, we follow the golden rule of treating others the way you would like to be treated yourself. We also have an internal mantra – ‘people first, clients second’ – to remind ourselves that our clients are people first and foremost. Just like all of us, they have families, illnesses, birthdays, graduations, aging parents, etc. and it’s important remember they have full lives outside of work that will inevitably affect their management styles and day-to-day personalities and moods. Read more>>

Trista Harris

At FutureGood, we strongly believe in the value of radical hospitality. We understand that our clients are working on some of the most challenging issues in society, often with limited resources and staff. Therefore, we make it a top priority to take great care of them. During the pandemic, we came up with a unique way of showing our appreciation for our clients – we started sending them connection boxes from Anthony and Stork. Read more>>

Lauren Osselton

I find nothing shows a client how much you appreciate them better than taking the time to write and send them a handwritten thank-you note. When I first started my business, I felt pressure to keep up with the trends in sending your clients beautiful, thoughtful gifts. But the thing is… I wasn’t making enough in my business yet to really DO that,,, and honestly, nothing I ever gifted a client received as much warmth and appreciation as a handwritten note! My clients truly LOVE this touch. Read more>>

Felix Quiñones

Yes. My team and I work really hard to secure important opportunities. I work with them because they execute and deliver results. I think they decided to work with me because of the value that I bring to the market. Read more>>

Caroline Young

I signed up with my agent, Isabel Atherton, of Creative Authors in 2020, and she’s really helped my career to thrive. While I’d had book deals before, where I represented myself, I really wanted to find an agent I could connect with, who would help me achieve more success and reach new publishers. Read more>>

Risha Ferdinand

Customer experience is the number one revenue generating activity for any business. If a business fails at this, then they will fail to remain in business for a long period of time. Customer appreciation goes beyond celebrating customers on a designated holiday or observance day. Customer appreciation starts with selling a solution to a problem they face. In so doing, you are displaying appreciation. I appreciate you enough to help you with a solution. Read more>>