After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.
Sam Mazzeo
I’m taking this question and applying it generally to my law firm, mainly because one of our core ethos at Better is to treat our clients like the respect-deserving humans that they are. We absolutely don’t buy into the three-piece suit, corner office, ivory tower BS that you get with most big law firms – our clients are our friends, community members, people we respect, and ultimately they are people we hope to educate and empower. Read more>>
Daphne Valcin
A few years ago, I heard a podcast episode by Micheal Hyatt about the significance of wow-ing your clients in business. I spent time reflecting on what I could do to enhance my clients’ experiences with my business, Daphne Valcin Coaching, and not only did it uplevel the experience my clients were getting, but it also resulted in an influx of referrals after I began implementing those shifts. Read more>>
Brian McCauley
Client appreciation is a big one for me. Clients are the foundation of our business so I always look out for their best interest in any situation. In regards
to the best thing I’ve ever seen to show our clients value would have to be sticking to my word and helping them get to the finish line when time was not on our side to achieve their dream home. I am a man of my word, so when I make a promise to my clients, I keep it. Read more>>
Savannah Jones
The best thing that we have done as a company is to show how much we appreciate our clients/customers is treating them! My administrative assistant and myself created a “Galentines Event” to our clients, and a touch of appreciation we did for them as a thank you, was a complimentary mani and/or pedi from a local vendor along with drinks and snacks! Not only did we show true love and appreciation and giving them a thank you for being our client; we also got to spotlight our other vendors (small businesses) as well. Read more>>
Patrina Wisdom
Gratitude is a primary driver in life and in Patrina’s business. Her innate ability to make clients feel seen, heard, supported, and appreciated is what makes her stand out in the marketplace. These are basic human needs and people are attracted to her because of the energy and warmth she emits. . Patrina truly believes that anything that is calendared and/or systemized gets done so she has a system for sending thank you/birthday/holiday cards and gifts but she also creates sacred spaces to bring together members of her community for acknowledgement and celebration of their successes. Read more>>
George Allen II
I wouldn’t describe what I’ve done as best things, it really just comes from the heart. Everything I’ve done has came from the heart. My business strives off the concept of just being a hero. Everybody is a “city hero” in some way. Whether you take care of a loved one, give back to the community, or just being somebody that someone can look up to. At the end of the day, we all have a gift & I want people to know that they all are appreciated. That they are a “City Hero”. Read more>>
Daniel Farago
Prior to starting my Sleep Mask business I would always use sleep masks. However I kept on loosing them on airplanes and trains. It was really frustrating to have to spend $20-$30 on a new good quality sleep mask every month. After I launched my product I started to realize the I was getting many repeat customers. Finally I reached out to a few of them and asked them why are they purchasing a new mask after only two weeks of use? The most common reply was because they kept on loosing their favorite sleep mask. Read more>>