Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.
Katrina Roberts-Monger
I actually rebranded & launched my business under a different name about 3 years ago. Once I did this, it took off! I was once named ‘Our Little Secrets & Gifts’. When I soft relaunch, it was revealed in deep prayer that I needed to change it to ‘Busy Hands’. Read more>>
Claudia
Choosing a name that truly represents you is never easy. Yet when I thought of mine, it came almost naturally. Super organic. Cachi represents a tiny little girl in a third-world country who was just beginning her journey in life. Cachi later moved to a well-developed nation, where she had to learn and adapt step by step. At first, she didn’t know how to navigate a new land, but little by little, she found her way. Read more>>
Lisa Alexis
When I first decided to go out on my own and start my own salon I had the hardest time naming it. I had everything picked out, location, marketing strategy, accountants, even the stations and chairs, but a name was proving to be impossible. I remember sitting and talking to my dad about it and how much I was struggling with a name. Read more>>
Bradley & Christina Kurtz
The name Safeside carries weight. It pays homage to Operation Safeside during the Vietnam War, a special unit within the Air Force Security Forces tasked with protecting bases outside the wire. Years later, when I enlisted out of high school in 2004, I found myself wearing the same patch with the 822nd SAFESIDE. Read more>>
Marquissa R. Williams
Naming a business is never easy, and for me it was a process that required both patience and purpose. When my business coach first asked what I would call my company, I honestly had no idea. I knew that the name had to be more than just catchy — it needed to be meaningful, sustainable, and able to carry the vision forward for years to come. Read more>>
Francynelle Garcia
Today I am the founder of the Libellule Image Institute, and I feel like an entrepreneur deeply blessed by God and grateful to Him for everything I have and have built. The name of my company was chosen as a tribute to an important phase of my lifeone filled with challenges, but also with valuable lessons. Read more>>
Bridget/Marcela Murphy/Gomez
who we are, the area we live in what we are selling. We had talked about naming it after items we planned on renting (like “servilleta”) and had also talked about very direct names that spelled out exactly what we were doing because of SEO. Read more>>