Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Nick DeBrodie

The name itself comes from a Demon Hunter song off their album “The World is a Thorn.” After toying with a few different ideas, I landed on Lifewar both to pay homage to the music scene I take inspiration from, but also as a key indicator of what I like to portray to the world; life sucks, but I’m glad you’re here. In other words; life is but a war, and I thank you for your service. Read more>>

Valerie Christensen

When I first come up with a name for my business I really wanted something that represented the experience I had baking in the kitchen with my mother, as well as the memories I had watching my grandparents cook our favorite goodies and treats. I loved getting to help whip the cream, lick the beaters, or get a the first sample of a cookie or candy that was being made. As I got older and had my own family, they also enjoyed helping in the kitchen just as I had. It created some great memories. That is how Baking Memories was formed, because I believe some of the best memories are made in the kitchen. I then added the Utah to help give my name an area demographic. Read more>>

Jake Burgess

I have been in the “food industry” since I was seven years old. I opened a concession stand at my father’s auction company, Burgess Auction Co with my sister, and as they say, the rest is history. He gave me the last $100 he ever gave me to go buy food for my new venture. Once the night was over and I had to do inventory for the next auction, I was hooked. He taught me lessons that I still use today. He opened his auction house so we could spend time together as a family. My mother was a huge influence on my food journey. She helped with coordinating the concession stand as well as consistently making “supper” for our whole family. EVERY NIGHT! Never missed a home cooked meal. Read more>>

Hope Skouras

When I set out to start a business, I had no idea it would lead me to becoming the founder of a CPG product. I created my Instagram account, “The Whole Hope,” while I was studying to become a health coach because I wanted to share all that I was learning with others. The “Whole” represents health encompassing your body, mind, and spirit. The “Hope” represents my name and my hope to inspire others to never take their health for granted. Read more>>

Victoria Beckford

OTR Smokehouse started as a drag racing team called On Top Racing which was shortened to OTR. My husband, Jody Beckford, has a 1982 Mercury Capri that he would take to Norwalk Raceway Park, now called Summit Motorsports Park here in Norwalk Ohio. They would go to the track often and have a great time while running points hoping to move on to the next round. They were quite the team! Read more>>

Brianna Gilman

When it came time to name my business, I wanted something that reflected who I am, but didn’t limit the brand to just my personal identity. In the photo and video industry, it’s common to see businesses named after the founder—usually something like ‘[Name] Photography’—and while there’s nothing wrong with that, I knew I wanted something that could grow and evolve beyond just me. Read more>>

Mitchell Smith

Naming my business Art Elevation’s Studio was not as challenging as creating a perfect logo. However, the story behind my business name is simple. I needed a name that represented the simplicity and complexity that serves as building blocks for creating art and design. My company covers a variety of opportunities for Illustrators, Interior Designers, Architects, Industrial Designers, Engineering Designers, Scenic Designers and even Fine Artists. I was always interested in how art compositions worked. Read more>>

Paola Castillo

Floral Grounds came from a really personal place. When I was going through my divorce and living in Nashville, I’d get flowers from Amelia’s Flower Truck and a coffee from Honest Coffee every Sunday. That little ritual became something I looked forward to every week. It gave me peace and helped me feel grounded during a time when everything felt heavy. Read more>>

Cheryl Microutsicos

WoW! Graphic Designs came about when I started freelancing, way back in the late ’90s. I had my second son and wanted to be home with my children, so I joined some online groups (it was old school forums/bbs/message boards) and found my first client. I completed the first project and she faxed me back the approval (yes fax machine). it said WOW! but when the fax came in it’s upside down so now it says MOM! which i found very appropriate. So my third child, WoW! Graphic Designs, was born. Read more>>

Matheus Brasileiro

SAU Bake began as a dream—rooted in passion, purpose, and a deep love for food that nourishes both body and soul. The name “SAU” isn’t just a word; it’s a reflection of identity, culture, and intention.

“SAU” comes from “Saudade,” a beautiful Portuguese word that doesn’t have a direct English translation but carries deep emotional weight. It describes the intense feeling of longing for something or someone you love and miss. That sense of heart, memory, and connection felt like the perfect foundation for a bakery that brings people together through food. At the same time, “SAU” sounds like “soul”—a nod to the spirit and energy we put into everything we make. Read more>>

Jaycie, Monyca Fugate, Truelove

We came up with the name We Clean after sitting down and really thinking about what we wanted our business to stand for. Our motto, “We clean with you, and for you”, felt like the heart of everything we wanted to offer. Read more>>

Kyle Eisenreich

Matt and I were attending a college friend’s wedding in Cabo San Lucas a few years ago when Travel Daddyz was born. We have always loved to travel, but it was more of a personal and private experience. Many of our friends at the time enjoyed seeing our journeys and adventures so they began to encourage us to start to share things more publicly. We thought it would be fun as a gay couple to share our experiences from around the US and around the world. As we started to get on board with this idea that our friends had we needed to come up with a name. Read more>>

Alex Veng

I landed on Fearless Webinar Academy because, well, most people are terrified of webinars. Like, legit terrified. Public speaking is the #1 fear in America—some people would rather hangout with snakes & spiders or go skydiving than talk in front of a crowd, even if it’s online. And for course creators, coaches, and membership site owners, that fear isn’t just uncomfortable—it’s expensive. Anyone who can’t confidently run a webinar, is leaving money on the table. And if it’s not the fear of public speaking holding them back, it’s the overwhelming webinar tech setup that makes you want to throw your laptop out the window. Read more>>

Annie Berdick

My co-founder Kristen and I chose the name Purpose & Pine to reflect our mission of helping women reconnect with their purpose and passions. The pine also symbolizes strength and being rooted no matter what life brings your way. Kristen and I met while working at Alford Lake Camp, a very special girls’ summer camp in Maine. The pine tree holds special meaning there, making it a fitting symbol for our business. Today, we continue to honor that connection by hosting our summer women’s retreats at Alford Lake Camp – there’s no place like Maine in the summertime! Read more>>

Corrie O’Nei

When I originally decided to start my own company, I named it C.O. & Co. Events.; “C.O.” being my initials. As I continued to build relationships with event planners and vendors in the industry I found that many thought that I myself was an event planner due to the name. So I decided it was time to rebrand and change it up! ‘Sadie Bean Designs’ ended up being a no-brainer. It’s named after my daughter, Sadie. She has many nicknames as well but the main one being Bean deriving from her middle name, Bernice. Bernice was my late grandmother who meant the world to me! These two names have such meaning to me and I felt they were the perfect mix of elegance and a little playful charm.