Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Harlow Christine

Naming a business is always hard! I wanted something that was catchy, but memorable. CherryHill is the name of a street I once lived on. It matched the aesthetic I wanted and became my brand! Read more>>

Rachel Cleary

Farm Star Equine Services was named after my horse “Jus a Farm Star”. He was my 3rd horse who taught me so much. He became blind in one eye after only 3 months of owning him. He lived until he was 29 years old. Read more>>

Jessica Lange

The name “Interstitial” was born from the realization that sometimes the most powerful and influential moments happen not during the main event, but in the connecting moments in-between. It can be a passing conversation that changes the course of your life, or it can also be as simple as a smell that triggers a memory and allows you to absorb a work of art in a new way. The English definition of interstitial is occurring in or being an interval or intervening space or segment. In the body, the “interstitium” connects tissue and organs helping to transport nutrients throughout the body. Its so important that some consider it to be its own organ. Read more>>

Georen Goodyear

I named my business Love Endures Photo because it reflects a deeper meaning that resonates with my journey as a photographer and my beliefs about God. Originally, my business was called Pure Joy Photography, inspired by the way people often described me—they said I embodied pure joy. As I began capturing moments like children running towards their parents with big smiles, couples getting engaged, and brides walking down the aisle, the name felt perfect. I was capturing the essence of joy in life’s most precious moments. Read more>>

Brittaney Morrison

My journey toward becoming a Licensed Esthetician and owning my own business happened during a very dark time in my life. However, it was the most impactful experience. It placed me in an atmosphere where I was surrounded by many women who had such empowering life stories. I was surrounded by absolute Queens. These Queens would remind me daily that I too was a Queen! I realized that my business was going to go deeper than just skincare. I was going to pay it forward and empower anyone who walked into my treatment room the way my girls did for me! Read more>>

Phoenix Carlson

Two Lazy Dogs Media is named after my dogs; Tonks and Remus. It’s simple but it took me time to come up with something that I liked and that gave me joy whenever I said the name. I love names that don’t take themselves too seriously like Bad Robot, JJ Abram’s company, and I wanted something clever and unique. I think there’s power in names even a business name and whatever you name your company it is a reflection of who you are. Read more>>

Luke & Hannah Sunderland

When we first began to brainstorm ideas for the name of our company, we knew we wanted it to be both easy to remember and meaningful. Out of all the names we wrote down, Harmony Home stood out to us most for two reasons: 1. It’s easy to remember, thanks to alliteration. 2. There’s a double meaning behind the name.  Read more>>

Tiffany Sarkissian

I was about 18 years old when I was fascinated by hand made creations that SPARKLED! I said I have to make my own things and see if anyone else shares the same passions as me! I started to think of some names sitting at the table with my friends and I asked them what do you guys think a good name would be? They started throwing out ideas Dazzle this Blingy that.. and finally my good friends sister goes… why not Bling Up? I said i like how that sounds but lets add a apostrophe ‘d so it became Bling’d Up few short years later right there at a gathering after having the best ice cream and conversation. Read more>>