Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

ETERNALS

Nikki: Well thats a really cute story actually! The name “Eternal Film Productions” or our duo name “ETERNALS” comes from our undying love for storytelling as well as the love we share together. Read more>>

Dan Tricarico

I had been a high school English teacher for over two decades and I was facing massive stress and burnout both professionally and personally. Read more>>

Justice Melvin

I wanted my business name to mean something deeper beyond the obvious, stand for something but I also knew I wanted to honor my late brother somehow. Read more>>

Temilola

SECRET LOVAZ draws its core values from art inspiration and subculture, creating a unique vision of contemporary style. The brand skillfully merges the elegance of simplicity with a touch of sensuality, then converting them into the brand’s philosophy. Read more>>

Tiffany Brown

Naming my business was almost as difficult as naming my daughter! You go back and forth about what will be catchy or memorable enough, how long it will be, do you have a reason for the name if someone asks etc. Read more>>

James Jacob Pierri

AusetGypsy has garnered much attention over the years. Love it or hate it, it’s here to stay. The name was a gift actually, from a friend and also my manager. Read more>>

Blair Miller

When I launched my marketing agency, I wanted to create a company that focused on out-of-the-box social media campaigns. My goal was to create engaging content without being limited by red tape or traditional marketing approaches. Read more>>

Yvonne Bulimo

Zoezi means “exercise” in Swahili. After embarking on my fitness journey, I noticed I couldn’t find brands that connected with her in Kenya, I didn’t see myself reflected in them. Read more>>

Austin Sherbanenko

INDIGOTOPIA encapsulates the convergence of two profound ideologies. The term “Indigo” draws from the concept of Indigo Children, like my wife and myself who are believed to possess a unique spiritual essence, arriving on this planet with a mission and purpose. Read more>>

Paige Perconti

What does “Zshush” mean? I feel like it can mean a lot of things! Zshush encapsulates a vision of adding a personal extra flair to something. Read more>>

Robbie Williamson

The Orange Blossom is a very nostalgic image for me. I was born and raised in Florida where the orange blossom is the state flower. Not to be confused with the fruit itself, but the trees bloom beautiful clusters of white flowers, that are also incredibly fragrant. Read more>>

Erik Jaworski

“ErikJawsPhoto” Erik – My name. Born and raised in Chicago. I graduated from Hinsdale Central in 2011 and then went to Ithaca College for a degree documentary studies & Productions and a minor in theatre.  Read more>>

Rashelle Duplechain

Rooted with Rashelle Wellness Coaching, is simple yet encompasses so much of my uniqueness as a person. First, I am a virgo so this relating to the element of Earth was a big yes for me. Read more>>

Golnar Heaton

Meaning behind the logo and name of Posh Persian Boards… If you guys did not already know I am Persian-American. My culture is very important to me and is represented in every board I make. Read more>>

Veda Chand

I founded Dipmine with a clear and powerful purpose: to generate opportunities and champion diverse communities. The name “Dipmine” is more than just a combination of words; it’s a reflection of our mission and values. Read more>>

Andy Wyss

When I first moved to the US from Switzerland, my English wasn’t quite as smooth as it is today. At a Miami wedding, someone suggested a trip activity. I, in my enthusiasm, blurted “Great, super!” sparking a running joke. Read more>>

Rachel Catapia Edusada

Honestly, it’s simple. Catapia’s Kitchen is named after my family’s name, most importantly, my late dad’s. It actually wasn’t hard for me to think of a name, I just knew I wanted to represent my dad in some way. Read more>>

Mikyla Jonck

Sassy Sea Monster sort of sprung out of a place when I was just starting out in my film career and I was doing a lot of videography jobs – which if you know, often you’re working alone on a video/project and wearing a multitude of creative hats from pre-production all the way through to final product. Read more>>

Marlyn Guerrero

Naming a business can be very difficult. I did struggle a little bit when naming my business. I knew I wanted something that was fitting to me and my personality, something unique. Read more>>

Lauren Reckert

Naming a business is much harder than I thought it would be. I thought I could pick something quickly and just move on with the business. I was wrong. I spent a lot of time trying to come up with the perfect name. Read more>>

Ruthie Fonseca

The company is named after my dad. He passed away 5 years ago from Pancreatic Cancer and his name was Dr. Julio A. Fonseca. My dad was my best friend, he even called me his soul mate. Read more>>

Kayla Jones

Funny enough, it was my Mom’s idea! When I first started self-publishing books, she had the idea to create a publishing house based off her maiden name (Fontaine) and she wanted to make it a family thing where everybody could contribute as a graphic designer, formatter, editor, etc. Read more>>

AnnaBeth Guillory

Initially, I had a different name in mind, which joined parts of my two daughters’ names. I thought of that because the whole goal of BeautyFindr is to connect people – the Beauty Professional and Client. Read more>>