Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Aaron Sharp

The origin of my brand’s name, Mandeaux, is tied to a unique blend of personal history and cultural influences. Initially, my business started as a luxury men’s shoe line, where I aimed to create a luxury brand that educated and gave back to the community. Read more>>

Brittany Johnson

The story behind the name: thepicnicpartygirl Originally, I wanted to go with “idoparties” but that was taken. Then it was “idopicnics” but I didn’t want clients to think we only do picnics. Read more>>

Tamara Manning

At the beginning of my journey, I had no specific name in mind. In spite of this, as a woman of faith, I relied on prayer for guidance in the choice of the name I hold today. Read more>>

Skyler Mullins

The “Influence” name came from the idea that everything I create should “Influence” people. Maybe that’s a customer to buy a product, or take action for a good cause. Read more>>

Nicole Ponti

“Body By Rigatoni is a lifestyle brand. Influenced by culture. For pasta lovers enjoying life.” But, “BBR” is more of a feeling, which makes it difficult to explain. “Body By Rigatoni” or “BBR” was simply something that I would say about myself. Read more>>

Sarah Wall

Naming things I’ve created has always been a real challenge for me. Back in college, I struggled so much with naming my fish that it ended up staying nameless. Read more>>

LaShawna Epps

When God first gave me the name, I spelled it A Beautiful Life, which of course is the traditional way of spelling ‘beautiful’. But He literally broke it down for me and had me update it to A BeYOUtiful Life, meaning you must BE YOU to be full(whole or complete). Read more>>

Negin Niknejad

One of the most challenging things as a human, especially in society, is to be our most authentic selves, showing up as we are and not caring about what others expect us to be. Read more>>

Robert Lederhilger

Absolutely, naming a business is a challenge that many entrepreneurs can relate to. It’s a process that involves creativity, strategic thinking, and sometimes, a bit of luck. Read more>>

Jessica Caswell

When we first started our business journey, we knew one thing… we wanted to open an arcade bar that focused on 80s and 90s nostalgia. Several names were tossed around, but we quickly found that those names were already in use. Read more>>

Diana Fuller

I aimed to create a name that embodies our brand’s identity and stands out in a competitive marketplace. This is crucial for brand recognition and recall. Read more>>

Isabel Gonzales

I learned early on that my brand is me but I needed a tagline to bring awareness of what I have to offer. I landed on Radical Wellness which by definition means “actively pursuing a state of good health by thoroughly affecting your fundamental nature.” Read more>>

Michael Allen

Surrender Your Hate was given (spoken) to me by God! During the George Floyd murder by Minneapolis Police Officers on May 25th, 2020, as I was watching this tragic event unfold on national television, I became overwhelmed, upset, angry, heart-broken and full of tears. Read more>>

Caitlin Durning

Meraki means to put your heart and soul into your work, that is exactly how we help our clients show up authentically, teaching them how to get in touch with their intuition and find content stories to share in every experience they encounter in their business and life. Read more>>

Scott Ritchie

I have always taken pride in being as proactive and responsive as possible in all aspects of the different jobs I’ve held. Turning out great creative work as efficiently as possible became my mission. Read more>>

Allyson LeBleu

Since I was a little girl, I have always had big feelings and a deep love for the human experience and unspoken emotions that come along with living life. Read more>>