Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.
Suzanne Hilleary

In 2003 I was sitting in the office of the VP of BMI, a publishing rights organization in NYC. I had already envisioned a company that welcomes recording artists who could not find record deals, Read more>>
Kerry Consentino-Vilorio

With the name of the business still unknown, I was trying to think of a catchy phrase that incorporated the word Pebble, however nothing with sticking in my mind. Read more>>
Michael Osei

My brand name is OseiShotIt. As my name is Michael Osei, it was fairly simple being able to decide on the name as I, Osei, “shot it”. Read more>>
Jonnese Crandol

When I finally decided to start a business, I realized that I didn’t want my business to be my government name. I felt that it by naming my business after myself, I could limit my growth and potential. Read more>>
FoodGoodinc

I decided on the name FoodGoodinc in a nod to the Gorillaz song “Feel Good Inc.” which I thought would encompass all the food related aspects I wanted to share on my account; not specifically focusing on a certain type of cuisine or city or only sharing my homemade meals, but the broad topic. Read more>>
Gloria Sakombi Walker

The foundation of our organization is rooted in the belief that giving back is a powerful force, instilled in me by my parents and my grandmother Antoinette Bena Dia Lutete. Read more>>
2nd Cup Coffee

Derrin, our head barista came up with the name 2nd Cup from the simple idea that when coffee is really good, you’ll want a second cup or at least you should want a 2nd Cup! That is our hope. Read more>>
Christopher Sessa

Well it all started back when I was training and learning from a buddy who I was helping at the time. He noticed I would do stuff a little differently a little more obsessive. Read more>>
Jessica Fowler

When it comes to photography, typically they are branded under the artist’s name. But I knew upfront that I wanted to be different. Read more>>
Casey Jackson

The story behind my business name, Radiant Bliss Designs, is a simple and sweet story. During the pandemic, I, like many people, bought a puppy named Bliss. She is so full of joy and love that the name Bliss just suited her perfectly. Read more>>
Chris Foerster

Growing up, the dream of becoming a famous guitarist fueled many young musicians, including myself. I idolized guitar heroes and jumped at every opportunity to join bands, harboring dreams of one day basking in the limelight. Read more>>
Justin Maylone

This is a question I always enjoy sharing. The word Ravnvolk was formed from words of two languages. The Norwegian word for Raven is Ravn, while the German word for folk is Volk. Read more>>
Jasmine Merrill

Jasmine Merrill Coaching & Consulting was birthed from years of assisting aspiring authors and entrepreneurs with product creation and business strategies. Read more>>
Jessica Lord

I knew I wanted it to be personal. I always sign off my name with an “x”. It’s a kiss. I use it in texts, emails, it’s really just a friendly habit – I’m pretty sure it’s a British thing! Read more>>
Rachel Davis

I wanted something unique and different! My middle name is Zemira so I figured that would be really cool to use! It’s not a name you see very often. Read more>>
Sulema Fernández-Honn

“AMORFIRST is a love story that began with the union of two hearts from different cultures. As an American couple with diverse backgrounds – my husband from German and English descent, and I from Mexican descent – we sought a name that embodied our fusion and love. Read more>>
Lindsay Hotmire

It’s a name that comes from the 15th chapter of an ancient story about a wise and selfless shepherd. Like that shepherd who leaves his field of 99 in order to find the one lost sheep, the work I’m doing at Storyhouse Fifteen isn’t really about accolades or profits or fame. Read more>>
Judith Youngblood

When my sons were small, we looked for a way to forestall tantrums and teach them delayed gratification. So when they wanted something we didn’t have, like graham crackers, we would put it on the grocery list and promise to get it the next time we went to the store. Read more>>
Joselyne Ortega

Hair is my second career. I was a professional hip hop dancer during my first career. In the dance community, specifically the hip hop and breakdancing dancers give nicknames based on dance style. Read more>>
Aricia Alvarado

I began searching for the name to my catering company by asking myself what the true meaning of my talent represented. began to write down the reasons and the things that really inspire me, the things that really get me thinking and creating. Read more>>
Alejandro Ambriz

I’d love to tell you that the name 85mil Productions came from an inspirational source or some whimsical story but the reality a bit more ‘normal’ than that to be honest. Read more>>
Sarah Macias

In the beginning of 2023 I named my graphic design business Opal Street Studios. Having been a graphic designer for several years and finally taking the leap into freelance work I knew my business name had to mean something to me, it had to be rooted in who I was. Read more>>
Zoila Torres

I remember it like it was yesterday. It was during covid and I was still a senior in highschool but we weren’t going to school at the time, one day me and best friend raven were together brainstorming business ideas. Read more>>
Brey Foster

The name of my brand, ‘Blossmd Cosmetics,’ stems from the concept of personal transformation and growth, reflecting the journey of individuals as they evolve into something new. Read more>>
Tamira Luc

Well…the name of our company, Delucslife, although obvious to me, started way back before I even thought of the company. Read more>>
Jacklyn Rassmussen

Northern Ties… Being from Minnesota, Northern State. I live north of the twin cities. Grew up in the north so I knew North/Northern had to be in the name (and a tree). Read more>>
Danielle Harter

Aesthetic Medicine is such an interesting medical field and drew me in with the ability to combine both scientific and creative outlets. Read more>>
Ally Speiser

Noelle and I met teaching third grade together at a wonderful school in Clairemont. We connected quickly and our friendship grew through the chaos of the classroom. Read more>>
Ladi Keara

Choosing a name for your brand or business is like painting a masterpiece—it requires patience, creativity, and a touch of magic. I remember the countless hours spent pondering speaker names, from Keara Shantell to K. Read more>>
Sister Ro

Originally, our company name was Be Loved Handcrafted. When it came time to secure a website domain, we couldn’t use Be Loved because it was already taken. Read more>>
Lyssa Wyn

How I named my business is such a simple and funny thing! Going with “Art by Lyssa Wyn” or “something creations” would have been easy, right? Read more>>
Lasamee Kettavong

Good and Golden is the name of my experiential food and culture business mostly because my mother’s name is Khamsy, which loosely translates from Lao to “the color of gold” in English. Read more>>
KANESHA LEACH-PETELO

I am the owner of a at home baking business named: KP’s Blessed Bakery Bites. The “KP” is for my name: Kanesha Petelo. As for the “Blessed Bakery Bites” that steams from how the business got started. Read more>>
Rafid Naeem

For the longest time, I wanted to create a Brand. A brand in the Wedding Photo and Film industry. I am a wedding photographer and a videographer and for the longest time I was operating just through word of mouth and referral marketing. Read more>>
Kyla Johns

Many people ask how we came up with 1810 and it is really quite simple. Anyone who is close to me knows that I love the number 18, its my lucky number and my bday number. Read more>>
Jasmine Martin

In 2017 I was working for a T-shirt stand in the mall. This is were I learned and fell in love with creating t-shirts. Instantly I knew that I wanted my own business but at that time I couldn’t afford to start my own nor did I have the knowledge. Read more>>
Tulani Ahmed

My business is called Vessel, Inc., also known as The Vessel Experience. I came up with this name by really sitting down and figuring out what purpose my company was going to serve. Read more>>
Khadim Niang

“Federal Sound” came to me one night while I was totally lost in music, trying to figure out my path in the industry. I was jamming for hours, deep in thought about how to pursue the music thing full time. Read more>>
Daphne Bourgoin

During our childhood, my now-husband affectionately called me Tisaksuk. Our homes were practically next door, and our mothers were close friends. When my husband was born, my mother suggested the name Vladimir. Read more>>
Flynn Von Roretz

We named our company after our military service. Green represents what we call each other in the Marine Corps. Wolf represent being a protector. Our logo contributes to our Infantry background. Read more>>
Adam Rajchel

Our first location was in a 250sq.ft. converted shipping container. We did not have a lot of space to work with, so when we were brainstorming ideas, we wanted to somehow incorporate the size of the space into the name. Read more>>
April Frazier

Healing Hearts Project, M.A. literally came from heaven. I had the name Healings Hearts for years, but wasn’t sure what it was going to be. Read more>>
Kamaria Moore

“SpoiledGrlCo”. is the name of my company. Deciding the name of my company was a hard decision, choosing between something unique and personal to me. Read more>>
Bayley Simmons

In January of 2019 I was told by friends, family, and colleagues that I should start a business because I had a gift for writing and conveying information. Read more>>
Laura Cook

A few years ago, I felt that I had hit a dry spell in my financial planning career. Like many, I turned to podcasts during my 1 hour commute, hopeful to hear something that would reignite the spark that I had always had. Read more>>
Jacqueline Rambin

The Prestigious Professional was created to be a network and coalition of black business owners and career professionals that specialize in providing culturally responsive services and supports to individuals that face systemic barriers with obtaining meaningful employment and educational opportunities. Read more>>
AC3 Sage

So I came up with my name from family. I’m the first (Ace) of 3 children (Ac3) and I always believed that my father was a sage his educational level stopped at high school but he w Read more>>