Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

John Montoya

This might have been the easiest business decision I ever had to make. “JLM” are my kids initials. My business is dedicated to them because I place the highest priority on transfering not just my wealth but my knowledge to them. Read more>>

Simone Witherspoon

Candi Coated Couture was created out of desperation. I needed to brand myself and quick! I recall a few of my customers referring to my bustiers as “candy” because they were all so colorful. Read more>>

Jordan Hunter

Choosing the name ‘Glamorize Cosmetics’ was a heartfelt tribute to my beloved granny, the original glamour girl in my life. Growing up, she gave me the nickame ‘Glamour Girl’ because I was a little prissy diva. Read more>>

Alice McIntosh

In 1976 there was only one place to buy dance supplies in Pasadena! There were two in Los Angeles! My daughter who was 16 wore a pair of pointe shoes a day because her foot was so flexible and there weren’t many to choose from at that time. Read more>>

C. Ebony Webster

Creative Islander is a division of Island Touch Gifts & Baskets LLC. It’s an extension of myself and my culture. Being a Caribbean Islander, I wanted to incorporate a piece of who I am in the business. Read more>>

Erica Calvert

My parents told me that when I was a toddler I pointed out the window and said, “Airshine.” My mom thought that maybe I came up with another word for “sunshine.” Read more>>

Barbara Henry

From Corporate to Cocktails: A Journey of Reinvention” For 23 years, I dedicated my life to a major wireless company, pouring my heart and soul into my work. Read more>>

Caroline Jennings

The original name of our web design studio was Word of Web, but after a few years, we outgrew this name/brand and knew it was time for a rebrand. I deliberated on new names for months, but just couldn’t seem to come up with the right name. Read more>>

Ritu Nagri

“Paapi Paet ka sawaal hai” in Hindi is very commonly used to justify that whatever you do is to earn two square meals for this hungry tummy. Read more>>

Devinne Walker

I wanted a name that resonated with me and one that wouldn’t be hard for my customers to remember. I am constantly inspired by everything creative, bold, and bright so coming up with something that was meaningful was important to me. Read more>>

Jenny King

I always wanted to be a florist when I was younger. I love being around plants, blooms & organic energy. While my dream of being a florist was never fulfilled, when I started my wedding company Jenny King Photography, I named all of my collections after flowers. Read more>>

Terrance Walker

The story behind of getting my business name came from prayer and waiting on God. I honestly got the name of my business around 1 am. Read more>>

Haniya Khalid Bassir

The name of my business is HKB BLOOM and my business tagline is “Gifts for any reason,every season.” When I was deciding on a name of my gift shop.I wanted to incorporate my personal touch into it. Read more>>

Anita Pierce

Eleven3seven5 is my entry point on this earth, its actually my date of birth; my purpose that I am to share with the world. It began as an event management company that has developed into a business consultancy. Read more>>

Rachel Larkin

Absolutely, naming our brand was definitely a process. The Real Bonne Vivante draws inspiration from the term “bon vivant,” meaning someone who enjoys living the good life — a connoisseur of all things that go along with a life of leisure and luxury in world travel. Read more>>

Bill Manby

NE Ohio has one of the most robust intersection of US Interstates in the country. With I80 and I90 alone taking you all the way from Boston to Seattle and NJ/NYC to San Fransico, alone. Read more>>

Michelle Vaughn

The name ‘Kanvas’ was born from a blend of creativity and a deep understanding of what our clients crave. As a professional event planner and decor stylist, I’ve always been tuned into my clients’ needs. Read more>>

Savannah Rusher

IDEAL was something that was born out of the need to see more inclusivity, creativity, and awareness within the surf industry. Throughout my teens, I worked in a local surf shop in my hometown. Read more>>

Candace Nicholson

I have always loved arts and crafts, and being creative. It just brings me joy to come up with an idea and see it come to life. There were times when i’d make something, and loved the way it came out so much, that i’d want to make it for friends and family that may also enjoy it. Read more>>

Connor Branson

In 2018 I was waiting tables and manning a one-man kitchen with my friends at a café and patisserie on the Kansas City Plaza. On a particularly slow day, my good friend Phil and I were chatting about our aspirations. Read more>>

Aliyah Terry

“CapturedByART” In 2020 during the Covid 19 Pandemic, I was out with my siblings in Mount Dora and I decided to bring my camera to shoot pictures of them. Read more>>

Ashantoy Sutherland- Shirley

When I was growing up, my mom (a cosmetologist) would always dress me up and we would do my hair and put on a little bit of make up and such. Read more>>

Theresa Marsala

We are a husband & wife team of 2 that has been vintage hunting since we met in high school back in 1994! We would spend our weekends checking out local garage/yard sales and driving up to 2 hours away for antique/vintage stores. Read more>>

Anastasia Ferousis

After I visited a beautiful beach in Florida, the perfect name for my business came to mind. My love for the ocean and gardens merged into one inspiring moment. Read more>>

Don Kendrick

As I began considering a change in my life’s trajectory through retiring from federal service, I decided to go back to school for another degree, this time for a Bachelor of Fine Arts in photography. Read more>>

Chasity Gibson

I come from farmers & ranchers in East Texas, where there’s a strong culture around homegrown food. I’ve spent my entire life watching my mom, my grandmas, my aunts build beautiful home gardens that they use year-round to feed our family. Read more>>

Lisa B

I created Virgo Designs & Landscaping 10 years ago. I wanted to put my name on it but wasn’t loving it as a name for a landscaping company. I am a Virgo, an Earth sign. Loud & proud by the way! Read more>>