Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Naina Chawla

Yes you are right. It’s difficult to find an appropriate name for your business but I gave a name with my emotion for my brand. I had a fashion bug and found it amusing and exciting and so I kept this name for my page “trendbugs”. Apparently I dint work hard on it and this name came instantly to me because I wanted to represent fashion and lifestyle as a bug which could hit anyone. Read more>>

Alec Ortiz

I had always loved skate boarding culture and art growing up, but never had the chance to try, as I grew up in a rural setting with mostly gravel roads. I loved seeing the different brands of skateboards, their logos and of course the names of the companies. Read more>>

Anna Anderson

This small venue was founded in our community to help provide a space for those planning parties, corporate affairs, pop up events, course training, workshops, photography location and so much more! I carefully chose a name that had meaning behind it. Read more>>

Christina F Richardson

In 2015 B.O.L.D originally started out as a non-profit organization to promote wellness & beauty lifestyles for young women. The mission was to create a safe environment where women can share their thoughts on self-esteem, inclusivity in the beauty industry and in society. Read more>>

Miranda Lattimore

The name ZEN:MNM was birthed out of a poem my partner/husband typed on his Underwood Typewriter called Homeostasis, where he states, “it’s hard to find zen when you live in this black skin.” We moved to Portland, Oregon during the pandemic and noticed a state of homeostasis and peace when we spent time in nature, participated in mindful movement, or simply focused on our breath. Read more>>

Jeremy Brownlowe

There are a growing number of typewriter poets out there — but I am the only Typewriter Troubadour. I view Typewriter Troubadour as if it were a band name, and a brand name that showcases my individuality. In no way do I claim to be the inventor of this particular form of street busking or event entertainment. Read more>>

Melissa Walker

When I was creating my brand and logo I thought long and hard about what I wanted it to represent and encompass. It was a challenge because my services cover a wide range of offerings from special events, bridal makeup, to private & group lessons, to film, print, runway, retail and more. Read more>>

Emily Luckow

The story behind an abandoned place has always intrigued me. And really, it’s history being left, to eventually be no more. So I mixed the two, abandoned history, & the photos are by me so, by EL. Abandonedhistorybyel. Plain & simple. Read more>>

Jamie Peters

I have always had a love for photography and I never had the courage to pursue it because I always thought “it wasn’t a real job” it wasn’t talked about as a job to pursue growing up. So I decided to keep it as a hobby. Read more>>

Trina Caldwell

The story behind the name of my company is quite funny. I made a few dog bandanas for my son’s dog to wear so that she would look dainty. People always assumed she was a boy. Well, my son sent me a picture of her and she looked so cute. Read more>>

Miriam Williams

Absolutely. Creating MiUnique involved a significant investment of time, effort, and numerous prayers. I aimed for something distinctive that not only stands out independently but also genuinely expresses the essence of my craftsmanship and the unique pieces I bring to life. Read more>>

Robert Parker

Famo Nation Forever stands for Family Around Me Only, We created that name in Particular because we noticed Soo many people against each other and the Loyalty, Honor, and Respect we felt was slipping, We feel Everybody who comes around us we should be treated like Family should treat each other You don’t have to be DNA related to be Famo Nation Forever but you are Family to us. Read more>>

Marcelle Timonen

Both Kate and I were laid off from the design firm we were employed at the onset of Covid. It came as a huge shock and we went through many emotions as there were so many unknowns. I began doing some solo design work and asked Kate to assist. Read more>>

Gina Harris

Well, the name came from me being from New Orleans Louisiana after hurricane Katrina happened. I was hell-bent on starting a business. I just didn’t know where to start at.So I came up with the name. The Nola Way basically bringing my culture, style to another state. Read more>>

Jenn Peraza

The name for my business occurred to me after designing and customizing a pair of “glamour Crocs” for my mom for Mother’s Day. This style of shoe was trending all over social media. Rather than spending money purchasing a pair on one of the many social media pages that offered these shoes, I decided “I can do that”. Read more>>

Lynde Mitchell

We named our shop after a flower that is native to central Texas. Chocolatiers commonly name their shops after themselves, however it’s not about either one of us individually, this will always be a team effort. We wanted to recognize that this could be something truly special for us, as well as our growing team. Read more>>

Jared Beary

Well, let’s start with the name of my business. It is Deer Creek Drones LLC. Now a little story to break it down for you. I am a full-time employee at my job. I have a full-time farm and I live in a very remote area in the state of Kansas. That being said, I am an avid hunter/outdoorsman. Read more>>

Marisol Leach

It was actually inspired by a quote from The Office (US). In one of my favorite episodes, “Goodbye, Toby,” we’re introduced to the character of Holly, the new HR rep, with whom Michael eventually falls in love. I found the way he described her was ridiculous and cute. Read more>>

Gavin Haley

Becoming successful at anything can be a pretty large challenge; there are a plethora of facets that go into giving you the best shot at success. Oftentimes, people will begin working towards a goal without actually realizing just how much work may be involved, then get surprised when reality hits. Read more>>

Tonya Williams

I wanted the name of our business to reflect the feeling most animal lovers get when they are in the company of cats. Cats have a way of providing a therapeutic feeling that is both calming and relaxing. The immediate thought that came to mind when thinking of a cat cafe name was ZEN. Read more>>

Ashley Feather

Soul Surfer was created during my senior year in college. I give all the credit to my oldest brother, Scott. Even with a 12 year age gap, we have always been super close and shared a love of cars and art. At the time he had started a business designing furniture out of laser cut metals but had made a custom license plate for my birthday. Read more>>

Barlyssa Lopez-DeSantis

We decided on Homemade Events during the initial start up phase. We knew we were going to start this business so we sat down together and just started talking about everything we envisioned this business to become. As we talked we reflected on the many years we had been doing this very job only for ourselves and family. Read more>>

Rebecca Cuevas

“Learn and get smarter” is what I used to say to my son when I dropped him off at school every day. It’s a verbal reminder of WHY we engage in a learning experience to begin with: to change our lives for the better. My business promotes an attitude shift or mindset change related to the PURPOSE behind engaging in any learning or teaching activity, Read more>>

Luis Estrada

My name is Luis Estrada and i do freelance art under the name Vomit Tomb. I began using the name when i decided i wanted to make an instagram for my drawings. I wanted something that reflected my art style which is skeletons, zombies, demons etc. Read more>>

Valentina DiMarco

In selecting the name “Mémoire” for my business, I aimed to encapsulate the core of my message. “Mémoire,” meaning “memory” in French, perfectly embodies the inspiration behind the blends I create—drawn from timeless memories and places. Each blend holds its unique moment and setting. Read more>>

Zsofia Szemeredy

We were at Fot, shooting the Hunt series. It was the first project my business partner, Julia Tordai and I met on. We were always discussing how it would be good to do something about this, and while standing under the scorching sun on the set, I remember the name just came to us. Read more>>

Janelle Maestas

This is one of my most asked questions and I love it! My entire life I’ve had RBF (Resting B*tch Face) which caused people to think I was a “b*tch”. The word “b*tch” has always had a negative connotation and I wanted to reclaim it! Often times being a “b*tch” just means you’re direct or have a strong personality; and a lot of people can be intimidated by that. Read more>>

Dorey Jacobs

I wanted a name that highlighted who I was and the mission I had for the brand. A name that showcased a lifestyle that could evolve into multiple branches of the brand which aligns with the vision for the company. Read more>>

Justice Green

During Covid, I started a fun instagram account to keep me busy. I was blowing up my personal account with crystal related things – so I figured why not start one! One of my favorite things to do is to learn + collect crystals. So, I started taking photos everyday + posting a digital diary of the crystals I owned. Read more>>

RAIN YOUNG

The name of my brand has a very personal and heartwarming story behind it. It all started with my kids’ nicknames. My son D’yon is affectionately called ‘Peanut,’ and my daughter Nailah goes by ‘Jelli.’ The inspiration for the brand’s name came from combining the initials of their nicknames – PNJ. Read more>>

Valencia Jackson

Absolutely. My late grandmother, Ollie, was a significant influence in my life. She exuded poise and creativity. When I started my crafting business, naming it after her felt like a natural choice – hence, Ollie Girl Creations. Later, when I ventured into birth photography, it just felt right to continue the legacy with Ollie Girl Birth Photography. Read more>>

Alicia Foxworth

So, the Brownstone Steps is where I would sit with my father after dinner and read, mostly he the newspaper and myself, comics, etc. It’s where we talked and shared about our day, where I asked questions and he told me stories. Of course, there was the occasional lesson in a story but always a joke or two. Read more>>

Monica Miller

I really wanted a name that was synonymous with “fresh” and “pure” that rolled of the tongue easily. I also wanted a name rooted in African dialect that could be used universally. As a Black owned business it is important to be inclusive while not forgetting who you are. Read more>>

Frank Vic

Many people can agree with me when I say it’s not easy figuring out what you want to do for the rest of your life. As any other 18 year old high school graduate with no plan would do, I settled on a last minute major and quickly realized I wasn’t doing what I truly wanted to do. Read more>>

Dr. Bobbie Mills

When I was a middle school director, a principal asked would I coach some of his new and veteran teachers. I was always the kind of leader that was never afraid to get down in the trenches with teachers because I believed that if teachers saw you working alongside them, they would have more respect for you and you would earn what I called street credibility. Read more>>

Dr. Wendy Labat

When the government required that everyone have health insurance, I expanded my business to include insurance and financial services. I purchased the same products I sold to my clients. In 2017, I was diagnosed with a very aggressive form of breast cancer. I chose a very aggressive form of treatment to conquer the disease. Read more>>

Parham Shariat

We wanted to create a name that encapsulated commitment to innovation and sustainable success through collaboration. We believe in creating and nurturing business synergies and re-evaluating the traditional approaches to creating partnerships. The name “ReTHINK CNERGY” for our firm was chosen which resonated with our philosophy. Read more>>