Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Alexandra Nicolaidis

I couldn’t come up with a name for the longest time! I knew I wanted it to be edgy and different, so when my sister’s friend told me what her last name was I thought, “that’s it!” I feel like it sounds creative but also portrays female empowerment and that’s exactly what I love about what I do. Read more>>

Sener Korkusuz

As we reminisced about our days playing backyard football, the notion that it would eventually lay the foundation for a burgeoning business never crossed our minds. The year was 2014, and my friend Ryan DePaul and I found ourselves on a unique journey—turning the game of our childhood into a nationwide enterprise. It all began when I witnessed Ryan’s remarkable feat of fostering a vibrant community around our beloved game. Read more>>

Leslie Hungria

The name “TowerHeist” was originated by my now fiancé and I. When living at Latitude 525, everyone who lived there called it “The Towers”. As a musician, he thought, if he ever created a record label, it would be called “TowerHeist Records”. As a dreamer, I saw TowerHeist as an umbrella company. For music, videos, clothing and even real estate. I didn’t want to box ourselves into an industry. Which is why we solely kept it as “TowerHeist”. Read more>>

Theresa Johnson

The Cake. Artistry is the name of my business. When I first started my first baking business, it was called Elsie Grace Confections, I was thinking confections had not been used a lot and I wanted to revive this novel term. Also, I wanted to use family names to honor my mother and grandmother. Read more>>

Martine Ilana

Temescal’s name is inspired by Los Angeles, California’s ‘Temescal Gateway Park’. Which is a gorgeous outdoor location in the Palisades, just off the Pacific Coast Highway, where one can hike up its mountains or relax in the park’s quiet spaces. Read more>>

Katerina Rothman

Linen fabric comes from the Flax plant, which is widely used in culinary world (flax seeds in your oatmeal, flax seed oil, etc). When deciding how to name the company, I wanted to make sure that the beauty of this plant is reflected in the name itself to further note the natural aspect of our product line. Read more>>

Austin Arrington

PLANT Group was founded in 2016. My co-founder Nick Drewchin and I were were dreaming up a new company focused on preserving and protecting the planet’s natural resources. Out of nowhere, Nick said, “Let’s call the company PLANT”. As we envisioned the company as a collective becoming a movement, I replied with “PLANT Group”. Read more>>

McKenzie Kelly

Define Beauty Medspa was created because I truly feel that each person is uniquely beautiful in their own way. Our job is to help you define your own beauty by creating confidence within oneself. I believe that when you look in the mirror, your inner beauty should shine from within. Read more>>

Rebecca Day

My maiden name is “Day”. I come from a family of dentists – my father, my great grandfather and a few cousins are all dentists. I wanted to practice under my maiden name so I can be “Dr Day” like the rest of my family. When I was growing up, my Dad always joked about wanting to name me “Sunny” when I was born so I could be “Sunny Day”. Read more>>

Jimmy Mitchell

I believe that a name reflects the character of the business or individual. By me being a sole proprietor, wearing all the hats (as one might say). I wanted the name to reflect me as a chef & the products that I create to become a household name that people can identify with. Read more>>

Kedisha Clayborne

Okay, let’s discuss the name FRANCIS AND BEE. When we’re out selling our treats at local events and farmers markets, we LOVE getting the question, “Whose Francis and whose Bee?” Well, Francis is my husband John’s middle name and my middle name starts with the letter “B” . So putting it all together, my husband is Francis and I’m Bee and our logo represents us both! By the way, feel free to address us with either name haha Read more>>

Saila Islam Midori Afroze

Our business name, “Gowpshop,” is rooted in the cherished gatherings of family and friends that have always been a significant part of our culture. I remember my dad taking time after work to have tea with his friends, discussing life, politics, and sports. In Bangladesh, my mother, a homemaker, would connect with other housewives on our rooftop, sharing stories about family and food – they called it “gopshop” or “chit-chat.” Read more>>

Andrew Olszewski

Good x Studios came about from pure exhaustion. I was trying for months to come up with a company and business name that could just become my brand. Failed attempt after failed attempt, I said “Man, I really just want something that makes people feel good”. Read more>>

Hannah Nana Adwoa Mills

In the light of starting a fashion brand, I wanted something unique to represent where I come from.. in Africa there are many unique fabric designs and my aim was to bring these designs into the international and local market through clothing, Hence the name MY STYLE AFRICA.. Read more>>

Adrianna Gonzalez

The Story Behind the Name Read more>>

Genevieve Chi

Yes, It’s stressful! Haha At first I wanted something shocking and bold and dramatic and firey lol.. my opposite. An attention grabber. But I had to think of how I wanted my clients to feel; Wonderful.. loved, precious, accepted, etc. I thought at First.. something with “Queen”…or darkness… but I see my mom as our queen & I’m just one of her princesses. So that was a no. Darkness was too dark. Read more>>

Colin Wiseman

I wish I could say the name “Chai For” was thoughtfully inspired from the beginning – it honestly wasn’t. I’ve never shared this publicly, but one early name was “Secret Location.” Why? No clue. Ultimately, the name we landed on is one we’re really proud of because, today, it is so central to our company identity and how that inspires our products. Read more>>

Daniela Lucero

My business is a pastry coffee shop. I started my entrepreneurship 4 years ago while studying for my degree. We sell a variety of regular, keto desserts and many different drinks to go with your dessert. The sale of keto desserts makes us different, since it is not common, they are also quite popular. Read more>>

Joshua Franklin

Our business is a gay piano bar called Icons in Colorado Springs. Colorado Springs has a complicated history with the queer community. As of now, Icons is the only gay bar in the second largest city in Colorado, which is frankly telling. In the past, there have been many dark, discreet dance clubs with name like “Hide and Seek” or “The Underground.” Read more>>

Dominique Kidd

I’ve came up with the name of my company from a very well known gentleman that played an important role in my life, he showed me a different way and that i can be different and stand out from the ones who ain’t want nothing but he seen something more better for me & supported me the most ( Crane Cartel Management ) Read more>>

Madison Kretzer

When I decided I wanted to open up my own wedding planning company, I saw so many companies with the simple “~First Name~ ~Last Name~ Events”. I wanted to be different and memorable. While I did want to incorporate my name, I knew over the next few years I would get married and take my husband’s last name, so that wouldn’t work (in my head). Read more>>

Sandra Contreras

When I started my small business in January of 2021 I needed a quick name to be able to open up an instagram account. I came up with “Creations By Sandra” because I wanted to keep it broad and open to all sorts of different creations. After about a year, I started to become more serious about growing and expanding my small business. Read more>>

Crystal Gonzalez

This was definitely on my top 5 hardest things about starting a business. I spent months tossing around ideas because I was so worried I’d settle on a name and want to change it after a year or something would change where it would no longer resonate with my mission. Thanks to some pretty awesome friends in my life (who were also colleagues in the nonprofit industry with me, which is what my business focuses on) I shared my list of ideas, received feedback, and chose a name that I’m still over the moon happy with 6 years later – RevComm Consulting. Read more>>

Nailah Underwood

I came up with the name of my business by pondering on the very essence of what I wanted my business to be. I believe that the name Time Capsule encompasses the very nature of my mission: providing runway, archival, and vintage designer clothing. With each order my clients are receiving their very own ‘Time Capsule’ of curated vintage pieces, taking them back to a specific era, runway show, or trend within the fashion industry. Read more>>

Amelia Rohr

The story behind the name: Silva Read more>>

Art English

My business, Art By Definition (ArtXDefinition), came to me as I was always told by my mother that I needed a name that encapsulates everything I do. I do art in all forms so it is art defined by me. This Art By Definition was born.. It’s a play on my name, Artisan. Read more>>

Chayala Zigelboum

I get this question a lot! Read more>>

Nicole Mattingly

Growing up, I lived in a mixed generational house. I grew up living in a duplex that was converted into one space with my parents and my great grandmother, Rose. All of my childhood, my Granny Rose was my greatest friend. We spent every waking moment together. Read more>>

Peter Yanke

The thing that comes with experience (and age) is learning to let life’s lessons lead you to where you need to be. When I was looking to amalgamate 20-plus years of experience into a workable business model, I focused on key aspects of my approach to helping clients, which is to take my own interests out of the process as much as possible. Read more>>

Nick Fernandez

Coming up with a business name can be quite a challenge. When it came to naming our brand, Upsway Marketing, the story behind it was a mix of inspiration and chance. Back in my college days, as the deadline for officially establishing the business as an LLC approached, I was on the hunt for a name that really captured our mission of helping businesses grow. Read more>>

Apra Bhandari

I was sitting in my living room with a notepad and a pen and on a mission to come up with the “perfect” name for my business. I was opening a Bollywood/Indian dance studio in Orange County so I wanted to make sure it appealed to a larger community. My company’s name needed to be easy to pronounce and reflect the essence of my vision for the company. Read more>>

Erin Thompson

Aepret is a portmanteau word blending aesthetic and interpretation. The name stemmed from my objective to gather information about my clients’ aesthetics and then translate their preferences into graphic design. I made a list of words I felt described my brand and used an online word generator to put them together, finally settling on Aepret. Read more>>

Maria Juliana Velasco Morales

Our Logo is base on Tennis 4 FUN, which means Zero pression but FUNdamentals and FUN!! It’ has been proven to be a gathering FUN sport and a LIFE TIME SPORT FOR KIDS. Read more>>

Abbie Mirata

When thinking about naming my company, the first thing I knew I didn’t want, was my name. I didn’t want it to be about me, I didn’t want it to depend on me long term and I wanted to be able to clearly separate my personal brand from the business brand. I’ve already experienced so many changes and pivots through each phase of my life and I want to continue to feel free to experience more while keeping the business going. Read more>>