Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Athena Adkins

We changed our name to BetterWorld Partners in 2018. Previous to 2018 we were known as the very creative sounding Adkins Consulting Group. As our business grew, we began to consider two things: How do we take build the infrastructure of the business so it relies less on my personality and contacts AND how do we think about all of the “things” we wanted to do. During the summer, we had 4 employees. We were all interested in and focused on different parts of the business. Read more>>

Kim Prada

I went from being a stay at home mom, to a single mom in 2019. Originally, I was making these tasty power bites as a healthier snacking alternative for myself – until one day I donated a batch to my mother’s church bake sale and the power bites turned out to be a HUGE hit! My mother immediately encouraged me to go into business and I remember ignorantly saying “Mom I need REAL job right now, selling power bites will not solve my situation”. Read more>>

Lynh Pham

Starting a business involves so many moving parts. It is by far the hardest thing I have done in my long career in the restaurant industry; however, naming my business was the easiest decision. Angie’s Vietnamese Cuisine was named after my best friend, Angely Cintron, who lost a long battle to cancer in 2018. To me, Angie was the definition of overcoming adversity. She was confined to a wheelchair, a single mother, and battled breast cancer not once, but twice. Read more>>

D’Angelo Jordan

Great question, I find it satisfying when brainstorming names for a venture. The name must practically apply to the vision, mission, and services of the company. It was a late Friday Night on November 14, 2020, my wife and I were watching one of our shows at the time. I was sitting at the foot of our bed thinking, “…what can I do to impact the lives of young people in the field of sports…”. My aspirations were rooted in thoughts of life after leaving the public school system and athletic coaching. I meditated on how I could put my family and I in a position to create wealth while doing something that I enjoy. Read more>>

Faith Rowell

I kind of just started reading my Bible and some of the stories I grew up on. Admiring all the life experiences Israel went through. I knew then, Israelife Apparel is where I wanted to dedicate my work. Read more>>

Ashton Boehman

I’ve always been kind of obsessed with naming things and the meaning behind words. When I was a kid I loved writing and anything artistic, and for awhile I wanted to be a novelist. I used a baby names book to name characters in my short stories. I frequently looked up the names of new people in my life, as if I was going to glean something about their personality or history. This kind of applies to how I thought about naming my company. Read more>>

Aditya Gupta

The name of my brand is Reel it! Me and my friend Abhishek Tata came up with this name after scratching our head for days. We tried from using all the cinema words to equipments but nothing sounded right or connecting so we thought of going back to the days when movies were primarily shot on film and how all the personal cameras were super 8 or 16mm film cameras. The film was always rolled onto a reel for each roll before it was sent for processing or for playbacks, etc. Read more>>

Andrea Trimble

Often times growing up while in school or in social settings people would tell me that I should “smile more”. After getting to know me people would say “I thought you mean” “I never approached you because you didn’t look friendly”. As I was thinking of names, I wanted to have something that gave people a different prospective of me. With the name Andrea’s Sweet Side; you always get a smile, great customer service and a sweet that will warm your heart. I use the slogan “Get In Touch With Your Sweet Side” to remind people to celebrate however they like to, get conversations started and smile. Read more>>

Rajendra Chirumamilla

I wanted to provide highly efficient products to my customers and wanted the brand to stand out. After searching for several names, and different languages and making sure there was no copy-right issue, I chose the ‘Monaesi ‘which means highly efficient in Latin. Read more>>

Biboluwa Fatukasi

Amoke lashes how I came up with Amoke lashes Amoke is a African Nigerian name means to pamper honestly I wanted to be different so I wanted people to know I’m an African girl Nigerian to precise my name stand outs and the name is also my middle name i also want ladies to pamper them selves by doing their lashes and looking Good .I love what I do ,because looking good is my business Read more>>

Robby Zelz

I completely agree that naming a brand, can be a real challenge. When I was starting out I knew that I wanted to establish a brand that reflected my style and my approach to design. I gave it a lot of thought but I decided to use my own name, Robby Zelz. The reason behind this decision was twofold: first, I wanted to create a personal connection with my clients and customers. Using my own name would help me establish a more direct relationship with them, which I felt was important for building trust and loyalty. Read more>>

Shay Animashaun

ANIMASHAUN is my last name, im Nigerian, and it means one who gives freely. Someone that likes to give, and that’s really who I am. I like to help people or at least do my best to help someone, so I thought that would be the perfect brand name. And the more I looked at it the more it does look like a brand name. The craziest part about naming the brand was the Instagram account. Read more>>

Marla Lacey

My business name was actually a result of high school joke. When I was in younger, and still to this day, I have a love for things that help turn our houses into homes, using simple products that everyday people can find. I also love amazing & beautiful food, but didn’t want to spend all my time in the kitchen. During high school, my friends would call me “Martha Stewart” or “Betty Crocker” because of my love and enjoyment of these things. Read more>>

Michael Waskewich

Deciding on a name and logo was more difficult than I originally imagined. My fiancé, Dolly Gray – Co-founder, and I spent hours kicking ideas back and forth to develop a name and a brand that would capture users and clearly portray our identity. This was not a short or simple process. We conducted informal polls amongst our closest friends and relatives to help narrow everything from the name to the logo, to the colors; even our kids provided input. Read more>>

Jordiana Chevalier

Naming my business took a few weeks for me, because I didn’t have a name before the dream. The name of my business actually came from the movie Moana, which is wild to think about now. There is something about that movie that deeply resonates for me and my own journey of healing. Read more>>

Roosevelt Corbett

The name Rose 2 Akhieve started as an identity for me when I was reconnecting with God. I wanted something to identify myself with while also providing a daily motivation to wake up everyday and achieve. For that time of my life I just lost my mother in law a year prior, I was denied a career move I’ve been working towards for awhile and covid just hit. I wanted to create something that was not just mine but something centered around my faith that I didn’t not even realize at the time. Read more>>

Laurie Berglie

I named my company Chestnut Pen kind of after my horse lol! While I am a jack of all writing/marketing trades, I would say the bulk of my business is editing and copyediting. When I think about how my teachers edited my work when I was younger, I always think of that dreaded red pen marking up my papers! I was thinking of naming my business Red Pen, but then I thought, why not make it horsey? I own a chestnut colored horse, (imagine a horse the color of a copper penny), but in the horse world, chestnuts are often called, “red.” Read more>>

Ken Stevenson

Yes, a name is everything and I get asked that question quite frequently. When I was first deciding on the name for my business I wanted something that was ambiguous and stood out. When I was doing my research, it seemed that most of video production businesses I came across all contained media, visuals or shot by. I wanted a name that would spark dialogue and curiosity. Read more>>

Lucile Condolora

My firm’s name, Miller, James and Mary, is named after my grandparents (my grandmothers on both sides are both Mary, so that made it extra easy!) A home is a common ground for families and community, so it felt natural to name it after my own beloved family members. I focus on collected, layered interiors that are unfussy in nature, and I wanted my business to be the same (also, a little easier to spell than my last name!). Read more>>

 Amy Beck

I started Cottage Indus-tree Designs about 20 years ago. I loved the idea of having a small business that I could manage myself, create all of the product, but still have the ability to hire a few people from time to time. I thought of the term “cottage industry” and how that described my goals of owning a small business. I made the slight name change from “industry” to “indus-tree” to incorporate the idea of starting from the ground up…as a real tree grows. Read more>>

Cordarryl Franklin

So I came up with the name of C4 NXT LVL, by C4 being my nickname. C standing as an acronym for my actual name Cordarryl, and 4 for being my favorite basketball number. With C4 being an actual bomb, it was only fitting that I added the next level part. The same way C4 blows up debris into the Next level, is the same way my company blows the athletes I train, skills into the NXT LVL. Read more>>