Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Daphne Saintil

My husband and I love everything we do to be done with excellence. We knew we wanted our business to model that. When you think of something being Top Tier, you understand that you’ll receive the highest quality. It was a no brainer Read more>>

Wunnam Ahmed

I came up with my business name while brainstorming on a whiteboard with my brother’s friend, Daniel. When I originally started my jewelry business, I named it “Girls Jewelry 101.” My love for Zoey 101 at the time and making jewelry for girls inspired the name at the time. In 2019, I was a freshman in high school and had new dreams and aspirations for my business which led to the name change. Read more>>

Juanita Tomlinson

I can definitely say the name of my company is unique and an attention grabber. People get confused on how to say it. Let me explain where it came from. I decided to create a business based on my own allergies to synthetic materials, so I wanted my products to be natural and geniune. Read more>>

Rachel Sellick

It was quite an odd one but really easy one. I really wanted a name that represented me… a bold, probably quite fierce, and determined women in business, but kind-hearted, loving, and passionate. I have always loved the name Scarlet and also appreciate the colour it brings! Read more>>

Michael Chandler

When I first started my company it was all about unique basketball shorts. The company name then was called The Baller’s Hospital with the slogan “Everything We Make is Sick”. As I started to grow and add all types of other apparel, I realized I needed to change the name. It was a struggle to come up with something until one day in Los Angeles I was driving on Imperial Street. Read more>>

Katrina Green

2021eats is derived from my childhood and where my love for food started, at my Grandmother’s house, 2021 is her actual address number. Read more>>

Rob (Rango) Hutton

Allyness from the word ally is a slang expression used in the British army meaning cool and battlefield savvy. Pronounced as in the word ‘valley’ its history is linked back to the airborne forces from the Aden crisis, since then it has spread to all sections of the military in the UK and around the world. Read more>>

Rebecca Pasko

Happy With Dogs represents who we are, and helps us to empower people and dogs to enjoy their lives together. Originally the company was named Cadence K9. The name Cadence comes from a border collie puppy that I owned when I was a child. Sadly Cadence got out the door and was tragically hit by a car. I started Cadence K9 in 2012 when I was moving to Phoenix Arizona. In 2017, I met my business partner, Melissa and we rebranded to Happy With Dogs because it embraces our company culture. Read more>>

Amber Adams

The Inspiration Den stemmed from the love of the entrepreneurial journey, from the start of the idea to its coming to fruition. Basically, a “Den” or “Place” for all things inspiring to encourage others like me! I started The Inspiration Den as a blog in 2013, here I would interview different businesses that inspired me and share all about their businesses, what inspires them, and any advice they would give to other entrepreneurs just starting their journey. That’s where I got the name The Inspiration Den! Read more>>

Jean Palmer

Dock Productions’ name is a derivative of my father’s nickname: Dackey. Read more>>

Natalie LaBonte

During a slow time of my business, I carved out time for meditation and reflection on the past, present, and future of my business. I realized how much I missed leading a team, and that I craved a name beyond me to create a legacy interior design firm. As I sat in meditation, One Light Interiors kept coming up over and over. I ran it by a few trusted friends who all said a resounding, “YES!” Read more>>

Maria Mendez

I was doing research for my business and I knew I wanted something short and meaningful for me. One day I was travelling with two of my best friends, we went out to grab breakfast before going back home( we live in different countries) we had the best and meaningful time together in this little place called Milou…… and that’s why I choose the name. Read more>>

Saidee Glantz

Coming up with a company name was something I really struggled with. Poppy Events came about after some deep thought. I am a Taurus, and based off of that zodiac, the lucky flower is a Poppy. If you are a Taurean, you are said to be strong, compassionate, and love being surrounded by love and natural beauty. Read more>>

Krystal Adams

I am all about thinking outside of the box, standing out in a crowd and finding something unique but still true to who you are! The name Bougie Bakerie Kandles came about when I combined two of my favorite things: home fragrance and culinary/pastry arts! 1.) I am obsessed with home fragrances! I really believe that your home should always smell amazing! Before starting BBK I would spend a few hundred dollars a month on home fragrance products! Read more>>

Caroline Jurie

I believe Confidence is the most important tool that we need to sharpen. You could have looks, money, a great network and all that, but if you do not have confidence, it can hamper your progress. So, confidence is a big part of our growth. Read more>>

Meneftha Pierre

Before I started my business officially, people I worked with would say how I helped them grow their businesses, move projects forward, increase efficiency, and ultimately take it to the next level. Knowing that I had built a track record of proven success in my career, one day it came to me. Read more>>

Reynaldo Moorer

I named my company after my niece, Siénna. Around 2015, the same time that she was born in Gulfport, MS, I also birthed a vision of building generational wealth by getting into the coffee industry. Later, I had a vivid dream that confirmed the name of our company would be called Siénna™️. Read more>>

Isomahguomoh Sarah Idornigie

I love diamonds not just because of their beauty but because of their durability. Read more>>